Digital and Social Media Specialist

About the role

The Office of the Chief Operations Officer (COO) seeks a digital and social media specialist to support its wide-ranging marketing and communications efforts. A skilled communicator with the ability to create engaging content and foster community interaction, the digital and social media specialist will report to the Assistant Director of Marketing and Communications and work collaboratively as part of a dynamic marketing unit. This position is responsible for developing and executing strategic social and digital media outreach to the broader University community, including students, faculty, staff, families, and guests. The role will develop content for posting on all designated social media outlets, monitor peer and competitor presence/perceptions, report relevant analytics, and strive for consistent audience growth. In addition, this position is responsible for hiring and supervising a team of student brand ambassadors and assisting with the updating of all division websites; writing and creating content as needed. Collaborates closely with the University’s central communications and marketing staff to ensure messaging aligns with the University’s overarching communication and marketing plans, content strategy, and editorial calendar, and follows University brand standards (design, language, etc.), governance (digital, social media), and brand approach.

Responsibilities

• Create social and digital collateral for marketing campaigns in partnership with the Assistant Director of Marketing and Communications, ensuring content aligns with key messages and adheres to University policies and brand guidelines.
• Coordinate with University colleagues and the enterprise-level social media team to pitch stories and content for sharing on other University channels.
• Increase overall brand awareness for units within the Office of the COO and services offered within those units to drive revenue growth.
• Ensure a consistent brand voice and presence across all social media platforms and unit websites.
• Hire and coordinate a team of student interns and brand ambassadors; develop weekly and monthly content plans for students to execute.
• Review content produced by brand ambassadors and update digital presence for all COO unit websites.
• Utilize analytics tools to guide redesign and reorganization, optimizing company pages on various platforms.

Education and Experience

• Bachelor’s degree in journalism, communication, graphic design, marketing or related field required.
• Two (2) plus years of experience managing professional social media channels preferred.

Skills and Knowledge

• Highly creative, with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Excellent communication skills, strong photography and videography skills.
• Skilled social content creator with familiarity across all major social channels.
• Proficiency with Canva, the Adobe design suite, and content management systems preferred.
• Impeccable judgment and ability to collaborate frequently with team members.