Social Media Coordinator, Local Markets
Valpak · Central, Florida, United States · 3 days ago
MarketingFull-time
Social Media Coordinator, Local Markets - Clipp Location: Central Florida preferred | Work arrangement: Remote with occasional on-site visits Type: Full-time | Reports to: Social Media Manager About Clipp 2.0: Clipp connects consumers with local businesses through compelling deals. Under Clipp 2.0, participating businesses exchange certificates for advertising. Those certificates are sold on Clipp.com, and the package includes a social video created for the business and published on Clipp's local Instagram and TikTok pages. Role Overview The Local Market Social Media Coordinator manages a growing portfolio of local Instagram and TikTok pages for the national Clipp brand. This role owns local social strategy, content calendars, production, publishing, trackers, and performance reporting. The coordinator will publish multiple posts per week on each channel, ensure every Clipp 2.0 deal sold receives its associated social content, and give the sales team clear visibility into status and next steps. Content Operations and Organization Own the master social tracker and content calendars across all assigned local markets, with clear status, due dates, footage needs, approvals, publishing dates, and live links.Ensure every Clipp 2.0 deal sold is captured in the tracker and receives the social content included in the advertising package.Maintain an accurate, shared view of content progress for the sales team. Proactively flag missing assets, delays, or risks and follow through to resolution.Manage competing priorities and deadlines across multiple local pages without losing sight of individual client commitments. Social Strategy and Publishing Set the strategy and content mix for each local page within the broader Clipp brand framework.Plan and publish multiple posts per week on Instagram and TikTok for each assigned market, including client features, evergreen content, trend-driven content, and Instagram Stories as appropriate.Keep every local page polished, active, and recognizably Clipp while making content relevant to the market it serves.Build content plans that support follower growth, audience engagement, and visibility for participating local businesses. Video Production and Sales Team Coordination Turn raw footage into engaging short-form videos tailored for Instagram and TikTok.Create a dedicated feature video for each business sold through Clipp 2.0, with accurate offer details, strong brand presentation, and a clear call to action.Coordinate directly with the sales team to obtain footage and business information, clarify client needs, and keep content moving on schedule.Provide clear, constructive guidance to the sales team on footage quality and requirements. Performance, Growth, and Community Management Create recurring performance reports by market and channel, covering content output, reach, video views, engagement, follower growth, and paid campaign performance.Use performance insights to refine local content strategy, posting cadence, creative approach, and market priorities.Launch and monitor local paid social campaigns designed to build reach and followers, adjusting based on performance.Monitor comments and direct messages and respond or escalate appropriately in keeping with brand guidelines.Participate in regular team check-ins to report progress, identify needs, and plan upcoming content. What You'll Bring Exceptional organization, attention to detail, and follow-through, with the discipline to keep detailed trackers current and manage a high volume of deadlines.Experience managing multiple social accounts, local pages, or market-specific content.Strong short-form video editing skills and fluency in Instagram and TikTok, ideally with experience using Adobe Express, CapCut, or similar tools.Experience using Hootsuite or a similar social media management platform to schedule, publish, and monitor content across multiple accounts is a plus.A strategic mindset and a sharp eye for platform trends, content quality, and what drives performance.Comfort working directly with a sales team, asking for what is needed, and communicating clearly when priorities or timelines shift.Ability to turn social performance data into concise, useful reporting and actionable recommendations.A genuine interest in helping local businesses stand out and succeed. Logistics Remote-first, with occasional on-site support required. Central Florida candidates are preferred. This is a full-time role with company tools provided, including laptop, Adobe Express, Premiere Elements, Meta Business Suite, and Microsoft 365.