Social Media Coordinator, Community Aide (NCS) - Baltimore City Recreation and Parks

Job Summary

The Part-Time Social Media Coordinator supports the promotion of Special Events and Permits by creating engaging, on-brand content and executing social media strategies that drive attendance, awareness, and community engagement.

Essential Functions

• Content Creation & Posting (40%): Develop and schedule social media content across platforms (Instagram, Facebook, etc.). Create graphics, short-form videos, and captions aligned with brand voice. Capture content at events, including photos and video.
• Event Promotion (30%): Execute promotional plans for events (countdowns, reels, highlights, live coverage). Translate event details into compelling, audience-friendly content. Ensure timely and consistent promotion leading up to events.
• Engagement & Community Management (15%): Monitor comments, messages, and tags. Respond to inquiries and engage with followers in a timely manner. Identify opportunities to boost engagement and visibility.
• Content Planning & Coordination (10%): Assist in maintaining a content calendar. Coordinate with internal teams to gather event information and assets. Track deadlines for promotional needs.
• Analytics & Reporting (5%): Track basic performance metrics (engagement, reach, attendance impact). Provide insights on what content performs.

Minimum Qualifications

• Education: High School Diploma or GED
• Experience: Experience managing or contributing to social media accounts. Experience promoting events or working in marketing/communications. Experience with Canva, CapCut, or similar tools
• Notes: Have an equivalent combination of education and experience. Non-supervisory experience or education may not be substituted for the required supervisory experience.

Preferred

• Photography and/or videography skills and copywriting experience OR Equivalency

Knowledge, Skills, And Abilities

• Strong understanding of social media platforms and trends
• Ability to create engaging visual and written content
• Basic graphic design skills (Canva or similar tools)
• Strong organizational and time management skills
• Ability to capture content in live event environments
• Creative thinker with attention to detail

Additional Information

• Background Check: Eligible candidates under final consideration for appointment to positions identified as positions of trust will be required to complete authorization for a Criminal Background Check and/or Fingerprint screening, and must be successfully completed.
• Probation: All persons, including current City employees, selected for this position must complete a 6-month mandatory probation.