Social Media & Community Coordinator

About the role

Social Media & Community Coordinator reports directly to the Director of Marketing. This hands‑on individual contributor supports social media, content creation, online guest engagement and community marketing for HopCat and Stella’s Lounge. The mission is to strengthen the online presence and guest experience of HopCat and Stella’s Lounge through engaging content, timely guest communication and consistent brand execution, while building meaningful connections between the brands, restaurants and communities.

Responsibilities

• Create, schedule and publish content across social media channels (Instagram, Facebook, TikTok, etc.).
• Capture photo and short‑form video content at restaurants, events and brand activations.
• Draft on‑brand captions and social copy for HopCat and Stella’s Lounge.
• Maintain the social content calendar and organize submitted restaurant content and creative assets.
• Research social media trends, platform changes and emerging content formats and recommend timely opportunities for the brands.
• Support influencer, partnership and promotional campaigns.
• Assist with basic social media performance tracking and reporting.
• Maintain organized libraries of social content and creative assets.
• Monitor social messages, comments, mentions and online guest feedback.
• Respond to routine guest questions and comments using established brand guidelines.
• Draft thoughtful responses to guest concerns for Director of Marketing approval when necessary.
• Identify and route serious, sensitive or location‑specific concerns to the appropriate Marketing, Leadership, Operations or restaurant team member.
• Maintain timely, professional and guest‑focused digital communication.
• Identify recurring guest feedback themes and share relevant insights with Marketing.
• Engage with guests, community organizations and brand partners through social channels.
• Protect guest information and follow company privacy and communication standards.

Requirements

• Degree in marketing, communications, public relations, hospitality or a related field, or equivalent relevant experience.
• Restaurant, hospitality, retail or customer‑service experience is a plus.

Skills

• Familiarity with major social media platforms (Instagram, Facebook, TikTok) and understanding of how content differs across channels.
• Strong writing and communication skills with the ability to adapt messaging to different brand voices.
• Strong organization and attention to detail with the ability to manage multiple deadlines and priorities.
• Comfortable capturing photo and short‑form video content in active restaurant and event environments.
• Willingness and comfort appearing in social content when appropriate.
• Sound judgement and a guest‑first mindset when responding to public comments or guest concerns.
• Ability to follow established brand standards, approval processes and feedback.
• Experience with Canva, CapCut and social media scheduling or management platforms is preferred.

Benefits

• Paid time off (PTO).
• Monthly cell phone allowance.

Pay

$25 per hour

Schedule