Social Media Coordinator

We need to output only HTML fragment, no markdown fences. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only if posting has real specific content. We need to extract content. Let's parse the posting. First paragraph: "Great people make great properties..." This is generic intro, maybe not needed? It's not a section heading; we can include as

maybe under About the role? But we need to follow rules: Use

for section headings. Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. We need to remove application instructions (like "Apply now", "Please also include..."). Actually "Application Requirements" includes resume, links, sample reels, etc. That's application instructions; we should remove them. Also "Work Environment" maybe part of schedule? It includes hours per week, flexible schedule, on-site days, weekend days, holidays. That's schedule info. Also "Equipment and Content Rights" maybe not needed? It's about equipment provided, content rights. Could be part of Benefits? Not exactly. Might be considered part of role details, maybe under Responsibilities? It's not a list of duties but description. We'll keep as prose under maybe "About the role" or separate? The instruction: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text. So we need to decide which sections to include. We have content about: - About the role: description of Social Media Coordinator responsibilities (first paragraph after "About The Role"). - Responsibilities: list of duties (What You Will Do sections: Content Capture, Content Creation and Editing, Social Media and Property Support). Could be a list. - Requirements: maybe "What You Bring" includes demonstrated content creation ability metrics, audience location, portfolio, on-camera comfort, familiarity with Gen Z, part-time students encouraged. That's qualifications/requirements. - Qualifications: maybe overlapping with Requirements. Could combine. - Skills: maybe proficiency in video editing software, understanding of platforms, etc. - Benefits: "Macerich’s Total Rewards" includes 40 hours of sick time annually, ClassPass membership, Employee Assistance Program, Career-development resources. Also equipment provided? Might be considered benefits. - Pay: "The range for this role is $25-30/hour." Also mention compensation determined based on factors, final salary discussed. So we have pay range. - Schedule: "Work Environment 24 to 29 hours per week. This is a flexible schedule; however, a minimum of two (2) days per week on-site during weekday hours is required Approximately two (2) weekend days per month and select holidays (including Black Friday, Christmas Eve, and New Year's Eve) may be required as business needs demand.In-person role – must create, film, and edit content while onsite*". Also earlier: "This is a 6-month initial term with the potential to extend based on business needs." That's schedule/contract length. We need to avoid boilerplate: EEO statement, "If requested, reasonable accommodations..." etc. Also "Macerich is an Equal Opportunity Employer..." remove. Also "Who We Are" maybe not needed? It's company description; could be considered boilerplate? Might be okay to keep as prose under About the role? But it's not specific to role. Might be considered filler; but it's substantive about company. The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. "Who We Are" is not legal boilerplate; it's company overview. Might be okay to keep as a short paragraph under maybe "About the role" or separate? But we have no heading for company overview. Could include as a

  under maybe "About the role" after responsibilities? However we need to avoid duplication. Better to keep only sections that are clearly defined: About the role, Responsibilities, Requirements (or Qualifications), Skills, Benefits, Pay, Schedule. We need to decide which headings to use. Let's extract content for each. **About the role**: The paragraph after "About The Role": "The Social Media Coordinator is responsible for creating, editing, and managing engaging short-form video content that drives brand awareness and foot traffic for assigned property or properties. Key responsibilities include filming and editing TikTok and Instagram Reels, maintaining consistent posting schedules, monitoring social media trends, coordinating with the on-site marketing team and retail tenants to amplify center experiences, and delivering monthly newsletter analytics. The ideal candidate brings demonstrated content creation skills with strong engagement metrics, proficiency in video editing software, deep understanding of social media platforms and audience trends, and the ability to represent the brand authentically while connecting with Gen Z audiences. This is a 6-month initial term with the potential to extend based on business needs. The successful candidate must be able to perform the essential functions of the position satisfactorily. If requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship." We need to remove the accommodation sentence (EEO/legal). Also maybe remove "The successful candidate must be able to perform the essential functions of the position satisfactorily." That's generic boilerplate? Might be considered legal; but it's about essential functions. Could be kept? It's somewhat generic but not EEO. Might keep. However we should remove accommodation sentence. Thus About the role paragraph: combine first two sentences and maybe the 6-month term sentence. **Responsibilities**: The "What You Will Do" section includes bullet-like paragraphs. We can turn each bullet into

• . Let's list: - Content Capture - Film and photograph new store openings, retailer activations, community events hosted by the onsite Marketing Manager. - Publish content in real time during events, grand openings, and retailer activations. - Capture content that boosts tenant visibility and helps drive sales traffic into their spaces - Comfortable filming on location and appearing on camera as needed, representing the property's official social channels. - Content Creation and Editing - Edit short-form video content (TikToks/IG Reels) using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro or similar. - Create engaging TikToks, Reels and video content, adding captions and on-brand text overlays aligned with brand guidelines - Create Content optimized for TikTok, Instagram, Facebook (Reels, Stories, and feed posts.) - Monitor comments and direct messages on assigned channels, primarily TikTok, flagging urgent or high-priority inquiries for the mall team while responding to routine engagement and community questions. - Maintain a consistent daily posting cadence: a minimum of 3 Stories and 1 scheduled feed posts across platforms - Social Media and Property Support - Monitor Social Media Trends and identify opportunities to connect these conversations to our retailers and experiences in the center in a timely and relevant manner. - Work with the Digital Team and onsite Marketing Manager to build out a monthly content calendar for Instagram Reels, TikToks and Facebook. - Reach out to tenant corporate teams to coordinate filming inside their spaces, beginning with centers targeted tenant list or digital tenant support list. - Create monthly recaps of Social Media Content wins and distribute to applicable stakeholders We could flatten into a single list of duties, but better to keep as list items. **Requirements / Qualifications**: "What You Bring" includes: - Demonstrated content creation ability with an average of 2,000-5,000 views per video over their last 15 posts, and a 4-10% engagement rate (likes, comments, and shares). - Must have at least 70% of audience residing in the target state where the position is located. - Portfolio should demonstrate understanding of short-form video trends and ability to create engaging, on-brand content. - Comfortable being on camera during reels, understanding they represent the center they support and brand they’re supporting. - Familiarity with Gen Z, local youth trends, and digital content creation. - Part-time university students encouraged to apply Also maybe "Application Requirements" (resume, links, sample reels, analytics) is application instructions; we should remove. Thus we can put these as
• under Requirements or Qualifications. The instruction says use

  for section headings like Requirements, Qualifications, Skills. We need to decide which to use. Could combine Requirements and Qualifications into one section? But we need to follow headings list; we can include both if we have content. However we should avoid thin sections. Maybe we can put all under "Requirements" and not use Qualifications separately. Or we could put under "Qualifications". Let's choose "Requirements" for the mandatory criteria, and "Skills" for proficiency in video editing software, understanding of platforms, etc. But the "What You Bring" includes both requirements and skills. Could split: Requirements: metrics, audience location, portfolio, on-camera comfort, familiarity with Gen Z, part-time students encouraged. Skills: proficiency in video editing software (CapCut, Adobe Premiere Pro, Final Cut Pro), understanding of social media platforms and audience trends, ability to represent brand authentically, etc. However the "About the role" already mentions proficiency in video editing software, deep understanding of social media platforms and audience trends, ability to represent brand authentically while connecting with Gen Z audiences. That's overlapping. Maybe better to have a single "Qualifications" section that includes both requirements and skills. But we need to follow instruction: Use headings only if there is real specific content. We can include both Requirements and Qualifications if we have distinct content. Let's see if we can separate: - Requirements: metrics, audience location, portfolio, on-camera comfort, familiarity with Gen Z, part-time students encouraged. - Skills: proficiency in video editing software, understanding of social media platforms and audience trends, ability to represent brand authentically, maybe also monitoring comments, etc. But the "What You Bring" also includes "Portfolio should demonstrate understanding of short-form video trends and ability to create engaging, on-brand content." That's skill. Thus we can split. **Benefits**: "Macerich’s Total Rewards 40 hours of sick time annuallyClassPass membershipEmployee Assistance ProgramCareer-development resources". Also equipment provided: "Macerich will provide a basic content starter kit (ring light, tripod and microphone, subscription to editing apps) Macerich will provide a company device and access to necessary apps." Also content rights and photo release maybe not benefit. We'll include benefits as list. **Pay**: "The range for this role is $25-30/hour." Also earlier: "The compensation for this position is determined based on several factors, including the candidate's experience, qualifications, and the specific requirements of the role. Final salary offers will be discussed during the interview process and will reflect the candidate's skills and the company's compensation structure." That's generic but still substantive about pay determination. We can include as prose. **Schedule**: "Work Environment 24 to 29 hours per week. This is a flexible schedule; however, a minimum of two (2) days per week on-site during weekday hours is required Approximately two (2) weekend days per month and select holidays (including Black Friday, Christmas Eve, and New Year's Eve) may be required as business needs demand.In-person role – must create, film, and edit content while onsite*". Also "This is a 6-month initial term with the potential to extend based on business needs." That's schedule/contract length. We'll include schedule as list maybe. Now we need to remove boilerplate: EEO statement, "If requested, reasonable accommodations..." etc. Also "Who