Social Media Coordinator

About the Role

Hutton Digital is the digital marketing agency division of Hutton Broadcasting, helping local and regional clients, Hutton Broadcasting properties, and Hutton City Sites grow their audiences through compelling, platform-native social media content. We’re looking for a creative, detail-oriented, and technically savvy Social Media Coordinator to help power our social content operation across clients, Hutton Broadcasting, and Hutton City Sites.

Responsibilities

• Client Profiles, Calendars & Channel Optimization (Collaborative)
  • Work with the broader social media team to build and maintain client profiles
  • Collaborate on content calendars and scheduling for client accounts
  • Support ongoing channel optimization efforts across client social accounts
  • Communicate with the sales team regarding client needs, updates, and deliverables
• Hutton Broadcasting & City Site YouTube Channel Management
  • Own day-to-day management of Hutton Broadcasting’s internal and Hutton City Sites YouTube channels
  • Handle publishing, channel settings, and organization for these channels
  • Edit and prepare video content specifically for YouTube, including thumbnails and descriptions
  • Monitor channel performance and recommend adjustments to improve reach and engagement
• Content Creation & Copy
  • Write, edit, and proofread engaging, on-brand social media copy for a range of clients, Hutton Broadcasting, and Hutton City Sites
  • Create and adapt content to fit the voice, tone, and goals of each individual client or brand
  • Ensure all published copy is accurate, error-free, and consistent with brand and platform best practices
• Video Editing
  • Edit video content for use across all social media platforms (e.g., Instagram, Facebook, TikTok, YouTube, and others)
  • Ensure all video content meets platform specifications and brand standards
  • Collaborate with the Social Media Manager and team on video content plans and priorities
• General
  • Monitor content performance across platforms and provide input on what’s resonating with audiences
  • Stay current on social media trends and platform updates
  • Collaborate with the SEO, content, and sales teams as needed to support integrated campaigns

Requirements

• 1–2 years of experience in social media coordination, content creation, or a related role
• Strong writing, editing, and proofreading skills
• Video editing experience required (e.g., Adobe Premiere Pro, CapCut, Final Cut Pro, or similar)
• Comfortable learning and working within internal tools, systems, and platforms
• Familiarity with major social media platforms (Instagram, Facebook, TikTok, YouTube, etc.) and what performs well on each
• Comfortable managing a YouTube channel, including publishing and basic channel settings
• Highly organized with strong attention to detail and ability to manage multiple client accounts/projects at once
• Strong communication skills, including cross-team coordination with sales
• Candidates must be located in Santa Fe, Albuquerque, Durango, Farmington or close surrounding areas

Employment Details

Type: Contract-to-Hire, with potential conversion to full-time based on performance and business needs

Reports to the Social Media Manager