Social Media Coordinator

SOCIAL MEDIA COORDINATORLOCATION: RemoteTYPE: Full-time | Individual ContributorWORKING HOURS: 8:00 AM – 4:00 PM Pacific TimeREPORTS TO: Director of Marketing & Brand StrategyPAY RANGE: $25 – $40 per hour ABOUT NODPODNodpod is a female-founded and owned startup sleep-wellness brand based in California. We design and sell award-winning weighted sleep products, including The Weighted Blanket for Your Eyes—a strap-free weighted sleep mask—and Nodpod BODY, a chest-sized weighted pod. Nodpod’s mission is to transform sleep wellness through simple, innovative products that deliver natural stress relief and better rest. ABOUT THE ROLEThe Social Media Coordinator keeps Nodpod’s organic social presence running day to day across Instagram, TikTok, Pinterest, LinkedIn, Facebook, TYB, and emerging platforms. This role brings the social strategy to life through content production, scheduling, community engagement, and performance tracking. This is a hands-on, execution-focused role for someone who lives on social, loves making short-form content, and wants to grow their career inside a fast-moving wellness brand. You’ll work closely with marketing, design, and product teams and gain broad exposure to how a DTC brand builds its community. CORE RESPONSIBILITIESPlanning & SchedulingSupport the Social Media Manager and Senior Director of Marketing & Brand Strategy in executing Nodpod’s multi-channel social strategy.Build out, maintain, and update the content calendar, making sure posts align with product launches, campaigns, and partnerships.Schedule and publish content across all channels using scheduling tools, following platform best practices for timing and format.Monitor trends, sounds, memes, competitor activity, and platform updates, and bring timely ideas to the team. Content CreationContent is created as a team: you’ll partner closely with the Art Director and designers, who lead creative direction and design, while you bring ideas, platform know-how, and hands-on production support.Collaborate with the Art Director and designers to film, edit, and produce short-form videos (TikTok, Reels, YouTube Shorts) based on approved concepts and briefs.Work with the creative team to capture everyday photography and behind-the-scenes content for daily posting needs.Draft copy and captions tailored to each platform and aligned with Nodpod’s brand voice, for review by the Social Media Manager.Partner with designers to resize, reformat, and repurpose existing content for different channels.Bring trend and platform insights to creative brainstorms and help test new formats and hooks. Production SupportAct as an additional lane of support for the Art Director on photoshoots and content days, bringing a social-first perspective so shoots capture platform-ready content.Share social needs with the Art Director ahead of shoots, including shot ideas, vertical video formats, platform specs, and trending formats.Capture behind-the-scenes photos and short-form video during shoots for use across social channels.Partner with the Art Director and designers to adapt and polish creative materials for social, using tools such as Canva, CapCut, and Adobe Creative Suite.Organize social assets in the shared library, including file naming, tagging, and version control. Community ManagementManage daily engagement with followers through DMs, comments, and mentions, escalating customer service issues to the right team.Manage Nodpod’s TYB community, writing daily prompts and engaging directly with members to build connection and loyalty.Help run community initiatives such as polls, Q&As, challenges, and live sessions.Track recurring customer questions, feedback, and sentiment, and share highlights with the team. UGC CollectionCollect user-generated content (UGC) directly from creators and customers, securing usage permissions before content is shared.Write clear briefs outlining the UGC social needs, for the influencer team to source through platforms such as The Lobby and Aspire (the influencer team owns these platforms and creator relationships).Collaborate with the influencer team to align UGC requests with upcoming campaigns, launches, and content calendar needs.Organize and track incoming UGC, including permissions, so it’s ready for posting and repurposing across channels.Identify and reshare UGC that showcases real customer experiences. Reporting & AnalyticsPull weekly and monthly performance data on KPIs such as engagement rate, reach, follower growth, and conversions.Help prepare the monthly social report and flag top- and low-performing content.Support A/B tests on posting times, hooks, creative formats, and calls to action. QUALIFICATIONS1–2 years of experience supporting social media for a CPG brandHands-on experience filming and editing short-form video, with a portfolio or links to content you’ve made.Strong working knowledge of Instagram, TikTok, Pinterest, Threads, and LinkedIn.Clear, engaging writing skills with an ear for brand voice.Comfortable pulling platform analytics and spotting what’s working.Highly organized and detail-oriented, able to juggle multiple deadlines.Eager to learn, open to feedback, and comfortable in a fast-paced startup environment. ADDITIONAL EXPERIENCE THAT ADDS VALUEInterest or background in wellness, lifestyle, or beauty categories.Experience with social scheduling and listening tools such as Sprout Social.Familiarity with Canva, CapCut, Adobe Creative Suite, or Figma.Basic motion graphics or animation skills.Experience with project management tools such as ClickUp. BENEFITSMedical insurance: Base plan fully covered by Nodpod for eligible full-time employees, with additional coverage options available (after 90 days).Dental and vision coverage (after 90 days).401(k): Nodpod contributes 3% of your salary, regardless of your own contributions (after 12 months).Paid time off: 10 days of PTO in your first year, increasing with tenure up to 25 days.Sick/wellness time: At least 5 paid days per year.Holidays: 10 company holidays, 2 floating holidays, and a paid day off for your birthday.Remote setup: Company-provided equipment to do your job. Nodpod is an equal opportunity employer. We make all employment decisions without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, marital status, veteran status, or any other characteristic protected by federal, state, or local law.