Social Media Coordinator

About the role

The Social Media Coordinator reports to the Marketing Director and is a hands-on content professional responsible for managing social media channels, content calendars, photography, and digital content creation. Social media, content creation, and photography are at the core of this role, supported by video production, copywriting, influencer and brand partner coordination, and marketing analytics. The ideal candidate is creative, organized, adaptable, and able to maintain an active content calendar while independently developing and executing engaging content across multiple platforms.

Responsibilities

• Maintain an organized and current social media and content calendar across relevant brands and platforms.
• Create consistent, engaging content that supports marketing campaigns, promotions, events, partnerships, and ongoing brand initiatives.
• Coordinate with influencers, brand ambassadors, partners, vendors, and internal teams to develop and execute content opportunities.
• Maintain organized photography, video, social assets, content files, templates, and completed creative work.
• Monitor social media, email, and content performance and provide regular reporting and recommendations.
• Uphold established brand standards and maintain consistency across social media and other digital marketing channels.
• Stay current on social media trends, content formats, platform changes, technology, and emerging marketing practices.
• Support the broader marketing team with campaigns, activations, launches, and other marketing initiatives as needed.
• Coordinate the work of influencers, brand partners, freelancers, agencies, vendors, interns, or other external project resources.
• Participate in marketing events and activations with an emphasis on content capture, social media coverage, photography, video, and partner coordination.

Requirements

• Social Media Management — Ability to independently manage business social channels, including content planning, publishing, community engagement, platform upkeep, brand consistency, and performance monitoring.
• Content Planning & Calendar Management — Ability to develop, maintain, and execute organized content calendars that support campaigns, promotions, events, partnerships, and ongoing brand initiatives.
• Content Creation — Ability to independently develop engaging visual and written content tailored to social media, digital marketing, promotions, events, and other brand channels.
• Photography — Ability to plan, capture, and professionally edit high-quality product, lifestyle, promotional, partner, and event photography.
• Video Production & Editing — Ability to capture and edit high-quality short-form and promotional video content for social media, digital marketing, events, partnerships, and other marketing uses.
• Influencer & Brand Partner Management — Ability to coordinate content, timelines, deliverables, communications, and activations with influencers, ambassadors, brand partners, and other external collaborators.
• Graphic Design — Working proficiency in Adobe Creative Suite with the ability to create and modify social, digital, promotional, and event-related marketing materials.
• Copywriting — Ability to develop clear, concise, and engaging copy for social media, email, promotional materials, partnerships, and other brand communications.
• Marketing Analytics — Ability to monitor social, email, content, and campaign performance and use basic marketing metrics to identify trends and opportunities for improvement.
• Event Content Coordination — Ability to support conferences, activations, store events, and promotional activities through content planning, photography, video, social coverage, influencer or partner coordination