Social Media Coordinator

About the Role

We’re looking for a Social Media Coordinator to help power RYZE’s presence across platforms. You’ll own day-to-day execution on secondary channels, support content planning and community management, and be a key operational force keeping the social engine running smoothly. This role is highly collaborative, detail-oriented, and operationally focused — helping turn creative ideas into organized, on-time, and high-quality social content and campaigns. This role requires travel for events.

Responsibilities

• Platform Ownership
  • Own the content calendar for secondary platforms: Broadcast channel, Instagram Stories, Threads, X, Pinterest, and YouTube.
  • Ensure consistency, timeliness, and on-brand execution across all owned channels.
• Content Planning
  • Support monthly content planning and quarterly brainstorming sessions.
  • Assist with evergreen concept development and content ideation.
  • Prep copy and assign social graphics & stories to the designer.
  • Pull content inspiration and organize via Trello.
• Caption Writing & Publishing
  • Draft captions across all platforms: Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Threads, and Pinterest.
  • Schedule and publish content on Pinterest, YouTube, Threads, and X.
  • Provide manual posting support on Meta, LinkedIn, and TikTok as needed.
• Brand Collaborations & Giveaways
  • Handle brand outreach for giveaway partnerships.
  • Manage winner selection and prize coordination end-to-end.
• Community Management
  • Own proactive and reactive community management across Instagram, Facebook, TikTok, and Threads — Instagram and Facebook are primary.
  • Monitor main brand accounts, sub-accounts, and campaign-specific channels.
  • Engage with tagged content and community posts.
  • Identify resharing opportunities and surface standout UGC to the social team.
• Social Listening & Trend Monitoring
  • Keep a regular pulse on competitors and brands in the space.
  • Flag emerging trends, sentiment shifts, and potential brand risks to leadership.
• Reporting
  • Pull monthly social metrics across all platforms to support monthly reports.
  • Assist with weekly social digests: top-performing content, trend research, and competitive insights.
  • Monitor and report on top-performing competitor content, noteworthy brand campaigns, and weekly trending audios.
• Events
  • May require occasional travel to attend RYZE events, company meetings, industry events, or other business-related activities.
  • Develop concepts and shot lists for Tier 2 events.
  • Provide on-site support at select Tier 1 events, including iPhone filming.
  • Pull TikToks for Tier 1 events and add to run-of-show.
• Additional Ownership Areas
  • Link-in-bio management — keep Linktree (or equivalent) updated to reflect current campaigns and launches.
  • Platform audits — periodically audit bios, pinned posts, highlight covers, and profile optimization across channels.
  • Pinterest — manage board organization, pin scheduling, and seasonal content planning.
  • Assist with quarterly comment sentiment analysis, identifying recurring audience feedback and customer insights.

Requirements

• 2-3 years of experience in social media, digital marketing, or a related field (brand or agency experience preferred).
• Strong working knowledge of major social platforms: Instagram, TikTok, YouTube, Pinterest, LinkedIn, X, Threads, and Facebook.
• Demonstrated ability to manage multiple workflows simultaneously in a fast-paced environment.
• Highly organized with exceptional attention to detail and follow-through.
• Strong written communication skills — captions, briefs, outreach, and internal documentation.
• Hands-on experience with social media management and scheduling tools (Sprout, Later, Hootsuite, or similar).
• Comfortable analyzing performance data and surfacing actionable insights.
• Experience supporting social-led production, shoots, or live activations a plus.

Nice to Have

• Experience coordinating creators, influencers, or brand partnerships including outreach, deliverables, and usage rights.
• Familiarity with KPI tracking and performance reporting for organic social.
• Experience managing creator contracts, payment coordination, and usage rights.
• Strong pulse on creator culture and emerging social formats.
• Experience working in a high-growth or performance-driven environment.