Social Media Coordinator

About the role

The Social Media Coordinator is responsible for creating engaging, visually compelling content in support of Champlain College's comprehensive social media strategy. With a strong emphasis on high-quality photography and video storytelling, this content will enhance brand awareness, drive engagement, and achieve strategic communication and enrollment goals. The role monitors the College's social channels and optimizes social media platforms, playing an integral part in Champlain College's social media presence and in creating content that resonates, attracts, informs, and engages prospective students, families, and other key audiences.

Responsibilities

• Create engaging, high-quality social media content, including captions, images, video, and graphics, tailored to each platform
• Produce high-quality, short-form video for platforms like TikTok, Instagram Reels, and YouTube Shorts
• Capture high-quality photography in support of storytelling efforts, at campus events, and of student life on campus and in Burlington
• Work collaboratively with the social media team to execute comprehensive social media strategies that align with enrollment goals and institutional objectives
• Plan, execute, and manage social media campaigns to drive engagement, brand awareness, and enrollment conversions
• Collaborate with marketing, public relations, and creative teams to ensure campaigns integrate with overall marketing efforts
• Help manage and grow the College's social media communities by engaging with followers, responding to comments and messages, and fostering positive interactions
• Support admissions-focused social accounts for incoming students, including Discord and Instagram
• Collaborate with student social media content creators to amplify authentic campus experiences
• Monitor online conversations and brand mentions to gauge public sentiment and proactively address emerging concerns
• Contribute to regular performance report conversations with insights and recommendations for optimization
• Provide training and guidance to internal teams on social media best practices and platform updates
• Experiment with new social media tools, formats, and platforms to stay ahead of industry trends

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• 1–3 years of professional experience in marketing and communications, including internship experience
• Hands-on management and content creation experience across key social channels (Facebook, Instagram, X, TikTok, LinkedIn, Reddit, YouTube)
• Strong video production and editing skills, with proficiency in tools such as Adobe Premiere Pro and CapCut, and a solid photography foundation, including DSLR cameras, gimbals, lighting, and audio gear
• Proficiency with graphic design for social media using Adobe Creative Suite and Canva
• Exceptional writing, communication, and visual storytelling skills, with the ability to adapt voice and tone across platforms
• Experience with social media management/scheduling platforms, SEO best practices, and analytics tools is a plus

Working Arrangements

• Hybrid work environment, with flexibility required for campus events and content creation
• Occasional evening or weekend work for live events, campaign launches, and social media monitoring
• Ability to work in a fast-paced, deadline-driven environment with multiple concurrent campaigns
• Travel to campus events and content creation opportunities as needed

Benefits

• Health Coverage: Medical, dental, and vision insurance with HSA and FSA options
• Paid Time Off: 16 holidays, 4 weeks of vacation, 2 weeks sick time, and 2 days of personal leave
• Retirement: 403(b) plan with 3% employer matching contribution
• Education: Tuition benefits for employees and family members
• Wellness: Gym discount and Wellness programs with up to $300 annual incentives
• Welfare: Short-term and long-term disability coverage, plus life insurance
• Other Perks: Employee Assistance Program (EAP) with counseling services, access to employee discounts and local/national benefit programs

Pay

Annual Salary: $50,000 – $54,300