Social Media & Content Production Manager

About the role

Our start-up manufacturing client is looking for a Social Media & Content Production Manager to lead the creation and delivery of compelling social-first content that drives engagement, brand awareness, and audience growth. This role combines hands-on content creation through video and graphic design with strategic social media management and team leadership. The ideal candidate will own content strategy and execution across platforms, optimize performance through data-driven insights, and coordinate production workflows to deliver high-quality assets on schedule. This is a fully onsite role, going onsite five days a week to their Santa Monica location.

Responsibilities

• Big picture, project manage our social media calendar & implement multi-channel marketing initiatives that align with domestic and global goals for our brand.
• Manage and guide creative materials + collaborate with our sales/brand management team members: Amazon across 13 countries, Shopify USA, USA Retail, Sales conventions globally, and 3-4 major global distribution partners.
• Ensure marketing assets are uniform in messaging (copy) and visual identity across all public facing channels (E-Commerce & Social Media).
• Ensure creative team manufactures videos in a timely manner for new product launches.
• Project manage video shoots and coordinate deploying assets as necessary for Global Sales.
• Oversee video creative, post to socials, and be able to accomplish super basic graphic design projects and video edits as necessary (for example if someone has medical emergency).
• Oversee team daily social media management (and interns/support staff supporting you) for Facebook, YouTube, Instagram, X, and TikTok etc. including curating content, answering direct messages, and commenting back to fans on content posts as well as #s.
• Create funny and engaging copy which is in line with our brand voice.
• Facilitate relationships with other social media handles and influencers in a professional and brand-worthy manner (that is beneficial to all parties involved).
• Oversee giveaways and contents (from inception through awarding prizes to the winners).
• Provide constructive feedback to the marketing team