Social Media Content Lead - Brand

Key Responsibilities

• Co own the social content calendar, translating strategy into weekly shoot plans and daily posting across platforms.
• Ideate and produce short form content concepts (8â120 seconds) that fit brand voice and are designed for virality and ad performance.
• Serve as a recurring on camera personality for âvoice of brandâ segments, educational breakdowns, challenges, and series content.
• Cook up and conduct man-on-the-street and in-person interviews in NYC area, handling outreach, rapid?fire questioning, and making participants comfortable on camera.
• Cook up and coordinate with the Videographer on shot lists, B roll, audio, and lighting needs for each shoot.
• Adapt and version content for different placements (Reels vs. TikTok vs. Shorts), including hooks, CTAs, and aspect ratios.
• Pull and interpret social performance metrics (views, watch time, engagement rate, profile visits, saves/shares) to identify winning patterns and inform new ideas.
• Partner with the paid media team to tag and pass top performing organic content into ad testing, and to generate paid first creative concepts.
• Maintain an eye on fitness, health, and DTC creator trends; propose reactive and âtrend jackâ content when relevant to the audience.