Content & Social Lead

What are we looking for?

We’re hiring a Content and Social Lead to own organic growth end-to-end: thought leadership, social channels, newsletter, and video. Your job is to build a repeatable content engine that consistently drives awareness, traffic, and signups.

What will you lead?

• All Hercules' organic content channels: X/Twitter, LinkedIn, Instagram, TikTok, Newsletter, Blog
• Content type: thought leadership and product/feature launch content
• Scope: strategy, calendar, distribution, and iteration
• Contractors pipeline: hire/manage writers, editors, designers, creators; create briefs; ensure high quality output, ensure we meet deadlines
• Video production: direct vendors for launch videos + testimonial/customer videos (briefs, scripts, review, delivery)
• Asset repurposing: turn every asset into many (threads, clips, posts, email, blog) with quality control

What skills do we expect you to have?

• Proven track record growing organic social for a product (ideally developer tools, SaaS, or prosumer)
• Excellent writing and editorial judgment (hooks, clarity, voice, pacing)
• Strong creative direction for short-form video (scripting, structure, creator guidance)
• Ability to build and manage a content production system (briefs, QA, workflows, vendor management)
• Comfort with analytics (what moved, why it moved, and what to do next)
• Strong AI workflows for ideation, drafting, editing, repurposing, and performance analysis

Hercules’ operating principles

• We move with urgency.
• We strive for excellence.
• We have good taste.
• We are hungry.
• We are willing to work hard and break through walls to achieve the outcomes we want.
• We are politely relentless.

Is Hercules in-office or remote?

Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in-office. We are open to remote for exceptional candidates in US time zones who would be willing/able to travel to the office regularly.

Hercules’ benefits

• Healthcare, vision, and dental
• User whatever AI tools you’d like (you have an unlimited AI budget)
• Take what you need vacation policy
• Daily lunches, dinners and snacks in the office
• We guarantee you will do the best work of your career here

What’s the compensation?

$100k-$250k + equity (depends on seniority, equity, and location)

Compensation Range: $130K - $250K