Social Content Lead

The Role

Become the face of Step’s social content, being on camera talent.
Own the end-to-end organic social strategy across TikTok, Instagram, and YouTube.
Identify and tap into emerging trends and tools to maximize the reach and success of our content.
Produce, edit, post, and optimize platform-native content for each channel.
Drive channel optimizations, audience development, engagement, and growth for each platform.
Utilize analytics and data to improve our content and influence the strategy for each platform.

What You’ll Do

• Become the face of Step’s social content, being on camera talent
• Own the end-to-end organic social strategy across TikTok, Instagram, and YouTube
• Identify and tap into emerging trends and tools to maximize the reach and success of our content
• Produce, edit, post, and optimize platform-native content for each channel
• Drive channel optimizations, audience development, engagement, and growth for each platform
• Utilize analytics and data to improve our content and influence the strategy for each platform

What We’re Looking For

• 5+ years of creating content on YouTube, TikTok, Instagram, and other social media platforms
• Deep passion for personal finance and financial literacy, and are actively consuming short-form and long-form financial content
• Invested in helping the next generation take control of their financial future and creating financial literacy content to help people improve their financial futures
• You love creating and editing content, being on camera, and are passionate about all things social media
• Proven expertise in platform-native content creation across major social channels (e.g., TikTok, Instagram Reels/Stories, YouTube, X/Twitter)
• You are obsessed with all things social media and have a robust understanding of Gen-Z
• Detail-oriented and highly organized
• Highly creative, brainstorming comes as second nature

Benefits

• Competitive Salary
• Generous Medical, Dental, Vision, and company-paid Life Insurance
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package