Social Content Lead

About the role

SHIFT is a premier concierge medicine provider based in the Chicagoland area. SHIFT integrates Medicine 3.0 principles with gold-standard primary care, fitness, nutrition, recovery, and mental well-being to help Members optimize health, enhance longevity, and improve quality of life. Our multidisciplinary team works collaboratively to deliver science-based, high-touch, and deeply personalized health care. The Social Content Lead will lead the development and execution of SHIFT’s social media and digital content, bringing SHIFT’s expertise, people, services, and brand to life through engaging, educational, and visually compelling storytelling. Working closely with the sales and marketing team, this individual will identify compelling stories and educational opportunities and translate them into content that builds brand awareness, strengthens engagement, and supports overall business growth. This is a highly hands-on role for a creative content marketer who enjoys both strategy and execution—from developing content concepts and writing copy to capturing and coordinating photo and video content, managing the social calendar, and repurposing ideas across platforms and formats. We are seeking a highly organized, creative, and proactive individual with exceptional storytelling abilities, strong visual instincts, and a deep understanding of what makes digital content engaging. The ideal candidate is comfortable working with a variety of subject matter experts and stakeholders and can translate complex ideas into approachable, compelling content while maintaining a consistent and elevated brand presence. This position is full-time and on-site at our River North location, with occasional travel to our Northbrook location.

Responsibilities

• Own and manage SHIFT’s social media presence across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms as appropriate
• Develop and maintain a social content calendar aligned with SHIFT’s brand, business priorities, clinical expertise, and key initiatives
• Develop, schedule, and publish social content that educates, engages, and strengthens brand awareness
• Identify relevant social trends, formats, topics, and creative opportunities and determine how they can be thoughtfully applied to the SHIFT brand
• Maintain a consistent and distinctive SHIFT voice and visual presence across social channels
• Coordinate digital community engagement and help foster meaningful interaction with SHIFT’s audience
• Develop original content