Social Media & Community Marketing Coordinator

About the role

Marquette Mountain Resort is seeking an energetic, self-motivated Social Media & Community Marketing Coordinator to drive our digital presence and strengthen our local footprint. Operating in the heart of Michigan’s Upper Peninsula, Marquette Mountain Resort delivers exceptional year-round outdoor recreation. Our culture is rooted in our core values: Honoring Commitments, Creating Positive Experiences, Fostering Lifelong Learning, Exhibiting Pioneering Spirit, and Demonstrating Good Stewardship. This dynamic, multi-faceted role bridges high-impact digital storytelling with active, boots-on-the-ground community engagement. The ideal candidate will combine a strong creative lens for real-time content creation with the interpersonal confidence to cultivate local business partnerships, build brand awareness, and drive regional revenue.

Responsibilities

• On-Mountain Content Creation: Safely navigate mountain terrain (via ski or snowboard) across diverse weather conditions to capture photos and videos documenting snow conditions, resort atmosphere, events, and guest experiences.
• Social Media Management: Execute, schedule, and optimize interactive content across key platforms (Instagram, Facebook, TikTok) to showcase real-time conditions, weather alerts, operational updates, and promotional campaigns.
• Community Engagement: Serve as the digital voice of Marquette Mountain Resort by actively managing inbox inquiries, monitoring comments, and maintaining timely, professional communication with our online audience.
• Campaign Execution: Support promotional strategies to drive ticket sales, season pass renewals, event attendance, and food and beverage venue traffic through cohesive digital media.
• Event & Regional Promotion: Manage submissions to regional event calendars, tourism board listings, and community media outlets to maximize resort exposure across the Upper Peninsula.
• Regional Brand Representation: Act as a key ambassador by establishing and maintaining professional relationships with local businesses, hotel partners, and regional stakeholders across Marquette and surrounding areas.
• Collateral Distribution: Execute local marketing campaigns through the physical distribution of seasonal brochures, rack cards, posters, and event materials at strategic community touchpoints.
• Sponsorship Program Development: Design, structure, and pitch compelling sponsorship packages that offer regional businesses marketing inventory across web platforms, digital channels, events, and lift infrastructure.

Requirements

• Ability to operate outdoors in extreme, variable weather conditions (winter snow, cold, summer heat, and rain).
• Ability to hike terrain, ride chairlifts, and maneuver safely on slope environments while transporting media gear.
• Flexible work schedule required, including weekend, holiday, and event-based hours tailored to seasonal operational peaks.

Qualifications

• Social Media & Content Experience: Proven track record in professional or high-level personal social media management, including expertise with Instagram (Reels/Stories), Facebook Business Suite, and video/photo editing tools.
• Skilled Outdoor Athlete: Intermediate to advanced skiing or snowboarding ability, with personal equipment and physical capability to safely carry camera equipment across varied mountain terrain.
• Communication & Sales Aptitude: Outgoing, highly presentable professional comfortable delivering pitches, conducting cold outreach, and representing the resort to local business leaders.
• Self-Direction: Strong time-management skills with the ability to prioritize tasks, meet production deadlines, and operate effectively without continuous direct supervision.
• Mobility: Valid driver’s license and reliable transportation required for local community travel.

Pay

Competitive hourly rate

Benefits

• Complimentary Marquette Mountain Resort Season Pass, with dependent pass discounts.
• Generous discounts on food, beverage, and retail merchandise.
• An unparalleled work environment offering standard access to the slopes and mountain trails.

Schedule

Part Time 0-29 hours per week, must be available for Weekdays, Weeknights, Weekends, Days, Afternoons, Nights