Social Media Community Manager
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences.
Thus we need to decide which sections to include. The posting includes:
- About Coursera + Udemy (company overview) – maybe not needed as a section? Could be "About the company"? Not in list of allowed headings. The allowed headings are: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should map content to these headings.
We have:
- About This Role: description of role. That maps to "About the role". Use
About the role
and then prose.
- What You'll Be Doing: list of duties. That maps to "Responsibilities". Use Responsibilities
and then - items.
- About Your Skills: list of skills. That maps to "Skills". Use
Skills
and then maybe - items.
- Qualifications: list of qualifications. That maps to "Qualifications". Use
Qualifications
and - .
- Compensation: includes pay zones and description. That maps to "Pay". Use
Pay
and then prose (maybe also list of zones). The posting also mentions benefits: "Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks". That's benefits info. So we could include a Benefits section. However the instruction says: never create Pay/Schedule/Benefits sections unless the posting actually states them. The posting does state benefits, so we can include Benefits. Also there is no schedule info, so we omit Schedule.
Thus sections: About the role, Responsibilities, Skills, Qualifications, Pay, Benefits.
We need to preserve all substantive information, not invent or summarize away detail. So we need to include the specifics: list of platforms, etc.
We must remove boilerplate: "About Coursera + Udemy" intro? That's not a section heading but could be included as prose before sections? The instruction says: do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short or drop it. It doesn't forbid having introductory prose before sections. However we need to output only HTML fragment; we could include a
for the company overview if we want to preserve that info. But the instruction says "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". It doesn't forbid having a
before sections. However typical approach: we could include a
for the company overview and "Why join us now?" and "Shape What Comes Next". But those are somewhat generic; still substantive. We could keep them as a
before sections.
But we need to be careful not to include legal/EEO etc. The posting includes at the end: "Coursera is an Equal Opportunity Employer..." that's boilerplate; we should remove. Also "Application Window", "Posting Date", "For more information about how Coursera collects..." etc. Those are boilerplate/application instructions; remove.
Also "US Pay Zones US-Z1: Bay Area US-Z2: NYC and Seattle Metro US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI" is part of compensation; we should keep that.
Also "Compensation This role is available in the following US Pay Zones: US Zone 3: $121,550 - $143,000 US Zone 4: $113,050- $133,000 At Coursera + Udemy, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are." That's compensation and benefits.
Thus we can have:
About the role
You'll help build and engage Coursera's global learner community across organic social channels, sitting at the intersection of social strategy, audience engagement, learner advocacy, and brand storytelling. Rather than managing reactions alone, you'll develop proactive engagement approaches that increase Coursera's visibility, strengthen learner relationships, and surface insights that inform social content and broader marketing strategy. You'll partner closely with Social, Brand, Content, Learner Support, PR/Comms, and external agency partners to ensure Coursera shows up with a timely, thoughtful, and learner-centered voice. You'll also identify learners with compelling stories, build a pipeline for follow-up, and help translate community conversations into content opportunities, testimonials, and strategic insights.
Responsibilities
- Develop and execute proactive community engagement strategies across Coursera's organic social channels, including LinkedIn, Instagram, Threads, TikTok, YouTube, Facebook, X, and emerging community surfaces like Reddit to grow brand visibility and deepen learner connection
- Manage Coursera's community voice across social platforms by responding to high-priority learner comments, mentions, repost opportunities, and engagement moments, while coordinating with agency support for general comment response
- Identify community trends, learner needs, sentiment shifts, and emerging platform behaviors, then translate findings into actionable recommendations for social content, campaigns, and audience engagement strategy
- Build and maintain a learner story pipeline by identifying learners with compelling outcomes or experiences, conducting thoughtful outreach, and coordinating follow-up with relevant internal partners
- Partner with Learner Support, Social, Brand, Content, PR/Comms, Legal, and agency teams to escalate sensitive issues, align on messaging, and ensure community interactions reflect Coursera's brand and values
- Track and report on community engagement, proactive outreach, learner story sourcing, sentiment, and recurring themes to measure impact and inform ongoing strategy
Skills
- Social Media Management – Core skill for managing community voice, engagement, and interactions across Coursera's organic social platforms daily.
- Social Listening – Critical for identifying community trends, learner sentiment shifts, and emerging platform behaviors to inform strategy.
- Community Outreach – Vital for building learner story pipeline, identifying compelling outcomes, and conducting thoughtful learner outreach.
Qualifications
- 5+ years of experience in community management across major social platforms such as LinkedIn, Instagram, TikTok, YouTube, Facebook, Threads, Reddit, or X
- Experience using social media management, social listening, or reporting tools to monitor engagement, sentiment, and audience trends, and to source customer stories for marketing purposes
- Experience building proactive community engagement programs that go beyond inbound response management
- Experience navigating sensitive customer or community issues with sound judgment, empathy, and clear escalation practices
Pay
This role is available in the following US Pay Zones: US Zone 3: $121,550 - $143,000; US Zone 4: $113,050 - $133,000. At Coursera + Udemy, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones.
Benefits
Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.
Optionally we could include a brief intro paragraph about the company overview before sections. The instruction says "Preserve ALL substantive information". The company overview is substantive. Should we include it? It's not a section heading but we could put it as a before the first heading. That would preserve it. However the instruction about sections: "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". It doesn't forbid having a
before sections. So we could add a
with the company overview and "Why join us now?" and "Shape What Comes Next". But that might be considered boilerplate? It's not boilerplate; it's specific to the company. However the instruction also says "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." The company overview is not those. So we could keep it.
But we need to decide if we want to include it. The user didn't explicitly ask to keep company overview, but they said preserve ALL substantive information. So we should include it.
Thus we could start with a
containing the combined company overview and motivational paragraphs.
Let's extract those paragraphs:
"About Coursera + Udemy Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog. Why join us now? AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them. Shape What Comes Next By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale."
We can combine into a single
or multiple
. Probably better to split into
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences. Thus we need to decide which sections to include. The posting includes: - About Coursera + Udemy (company overview) – maybe not needed as a section? Could be "About the company"? Not in list of allowed headings. The allowed headings are: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should map content to these headings. We have: - About This Role: description of role. That maps to "About the role". Use
About the role
and then prose. - What You'll Be Doing: list of duties. That maps to "Responsibilities". UseResponsibilities
and then- items.
- About Your Skills: list of skills. That maps to "Skills". Use
Skills
and then maybe- items.
- Qualifications: list of qualifications. That maps to "Qualifications". Use
Qualifications
and- .
- Compensation: includes pay zones and description. That maps to "Pay". Use
Pay
and then prose (maybe also list of zones). The posting also mentions benefits: "Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks". That's benefits info. So we could include a Benefits section. However the instruction says: never create Pay/Schedule/Benefits sections unless the posting actually states them. The posting does state benefits, so we can include Benefits. Also there is no schedule info, so we omit Schedule. Thus sections: About the role, Responsibilities, Skills, Qualifications, Pay, Benefits. We need to preserve all substantive information, not invent or summarize away detail. So we need to include the specifics: list of platforms, etc. We must remove boilerplate: "About Coursera + Udemy" intro? That's not a section heading but could be included as prose before sections? The instruction says: do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a shortor drop it. It doesn't forbid having introductory prose before sections. However we need to output only HTML fragment; we could include a
for the company overview if we want to preserve that info. But the instruction says "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". It doesn't forbid having a
before sections. However typical approach: we could include a
for the company overview and "Why join us now?" and "Shape What Comes Next". But those are somewhat generic; still substantive. We could keep them as a
before sections. But we need to be careful not to include legal/EEO etc. The posting includes at the end: "Coursera is an Equal Opportunity Employer..." that's boilerplate; we should remove. Also "Application Window", "Posting Date", "For more information about how Coursera collects..." etc. Those are boilerplate/application instructions; remove. Also "US Pay Zones US-Z1: Bay Area US-Z2: NYC and Seattle Metro US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI" is part of compensation; we should keep that. Also "Compensation This role is available in the following US Pay Zones: US Zone 3: $121,550 - $143,000 US Zone 4: $113,050- $133,000 At Coursera + Udemy, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are." That's compensation and benefits. Thus we can have:
About the role
You'll help build and engage Coursera's global learner community across organic social channels, sitting at the intersection of social strategy, audience engagement, learner advocacy, and brand storytelling. Rather than managing reactions alone, you'll develop proactive engagement approaches that increase Coursera's visibility, strengthen learner relationships, and surface insights that inform social content and broader marketing strategy. You'll partner closely with Social, Brand, Content, Learner Support, PR/Comms, and external agency partners to ensure Coursera shows up with a timely, thoughtful, and learner-centered voice. You'll also identify learners with compelling stories, build a pipeline for follow-up, and help translate community conversations into content opportunities, testimonials, and strategic insights.
Responsibilities
- Develop and execute proactive community engagement strategies across Coursera's organic social channels, including LinkedIn, Instagram, Threads, TikTok, YouTube, Facebook, X, and emerging community surfaces like Reddit to grow brand visibility and deepen learner connection
- Manage Coursera's community voice across social platforms by responding to high-priority learner comments, mentions, repost opportunities, and engagement moments, while coordinating with agency support for general comment response
- Identify community trends, learner needs, sentiment shifts, and emerging platform behaviors, then translate findings into actionable recommendations for social content, campaigns, and audience engagement strategy
- Build and maintain a learner story pipeline by identifying learners with compelling outcomes or experiences, conducting thoughtful outreach, and coordinating follow-up with relevant internal partners
- Partner with Learner Support, Social, Brand, Content, PR/Comms, Legal, and agency teams to escalate sensitive issues, align on messaging, and ensure community interactions reflect Coursera's brand and values
- Track and report on community engagement, proactive outreach, learner story sourcing, sentiment, and recurring themes to measure impact and inform ongoing strategy
Skills
- Social Media Management – Core skill for managing community voice, engagement, and interactions across Coursera's organic social platforms daily.
- Social Listening – Critical for identifying community trends, learner sentiment shifts, and emerging platform behaviors to inform strategy.
- Community Outreach – Vital for building learner story pipeline, identifying compelling outcomes, and conducting thoughtful learner outreach.
Qualifications
- 5+ years of experience in community management across major social platforms such as LinkedIn, Instagram, TikTok, YouTube, Facebook, Threads, Reddit, or X
- Experience using social media management, social listening, or reporting tools to monitor engagement, sentiment, and audience trends, and to source customer stories for marketing purposes
- Experience building proactive community engagement programs that go beyond inbound response management
- Experience navigating sensitive customer or community issues with sound judgment, empathy, and clear escalation practices
Pay
This role is available in the following US Pay Zones: US Zone 3: $121,550 - $143,000; US Zone 4: $113,050 - $133,000. At Coursera + Udemy, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones.
Benefits
Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.
Optionally we could include a brief intro paragraph about the company overview before sections. The instruction says "Preserve ALL substantive information". The company overview is substantive. Should we include it? It's not a section heading but we could put it as abefore the first heading. That would preserve it. However the instruction about sections: "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". It doesn't forbid having a
before sections. So we could add a
with the company overview and "Why join us now?" and "Shape What Comes Next". But that might be considered boilerplate? It's not boilerplate; it's specific to the company. However the instruction also says "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." The company overview is not those. So we could keep it. But we need to decide if we want to include it. The user didn't explicitly ask to keep company overview, but they said preserve ALL substantive information. So we should include it. Thus we could start with a
containing the combined company overview and motivational paragraphs. Let's extract those paragraphs: "About Coursera + Udemy Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog. Why join us now? AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them. Shape What Comes Next By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale." We can combine into a single
or multiple
. Probably better to split into
- .
- Compensation: includes pay zones and description. That maps to "Pay". Use
- items.
- Qualifications: list of qualifications. That maps to "Qualifications". Use