Social Media Community Manager

Job Summary

The Social Media Marketing Community Manager serves as the online voice of TwinSpires Racing, driving engagement and brand awareness across social media platforms. This role is responsible for executing social media strategy, creating and managing content, engaging with the horse racing and betting community, supporting campaigns, and delivering timely, trend-driven content that connects with audiences and drives performance.

Essential Duties And Responsibilities

• Manage day-to-day social media activity across platforms including X/Twitter, Facebook, Instagram, YouTube, Reddit, and other relevant channels.
• Create, schedule, publish, and monitor engaging social content including copy, graphics, video, and promotional messaging.
• Maintain and manage organic social media content calendars across multiple platforms.
• Monitor social channels for audience engagement, trends, and brand interactions, responding as appropriate in a timely manner.
• Support the execution of social media campaigns in partnership with internal teams, external agencies, and creative resources.
• Collaborate with Marketing, Talent, and Creative teams to develop timely, engaging, and brand-aligned content.
• Provide live social media coverage during major racing events, including nights, weekends, and onsite event support as needed.
• Stay current on social media trends, emerging platforms, audience behavior, and horse racing culture to identify new engagement opportunities.
• Promote key racing events, wagering opportunities, payouts, and other brand initiatives through strategic social storytelling.
• Track and report on social media performance, engagement metrics, and campaign results.

Required Skills And Abilities

• Bachelor’s Degree Preferred.
• 1+ years experience working in social media.
• Strong communication, written skills, and interpersonal skills.
• Strong organizational abilities and a good attention to detail.
• Ability to work independently and make well-thought-out decisions.
• A deep passion for and deep expertise in social media marketing (Twitter, Instagram, Facebook, TikTok, etc.).
• Experience running business pages/accounts and developing social campaigns that spark buzz across Twitter, Facebook, YouTube, Instagram, and beyond.
• Familiarity with social media software tools (Sprinklr, Falcon, Hootsuite, Sprout, etc.).
• Experience working in Sports and / or horse racing preferred.
• Ability to be licensed as an Employee by various racing and gaming jurisdictions in which we operate, as required.

Physical Requirements & Working Conditions

• Physical Demands: The following physical and mental demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Mental Demands: The mental demands are representative of those that must be met by an employee to successfully perform the essential functions, as described above, including but not limited to: demonstrated ability to anticipate and solve practical problems or resolve issues; reason, calculate figures and amounts; collect, interpret, and/or analyze complex data and information, and draw valid conclusions; interpret procedures and policies; and meet schedules in a dynamic and sometimes demanding work environment.
• No specific noise level or working conditions are mentioned.