Social Media and Video Content Producer

About the role

Mendocino Railway, the owner/operator of passenger and freight railroads including the California Western Railroad / Skunk Train and the River Fox Train, is seeking an outgoing individual with an aptitude for fun and hard work to join the crew as a Social Media and Video Content Producer. The producer will capture our trains in action and showcase the unique trips and tour experiences, creating content that drives social‑media engagement.

Schedule

This is a part‑time position based in West Sacramento or Fort Bragg, working three days per week (Wednesday‑Friday) plus one weekend day. Frequent travel between West Sacramento and Mendocino County (Fort Bragg and Willits, CA) is required.

Responsibilities

• Manage and execute content for video‑forward social media platforms—specifically TikTok and YouTube—while supporting Meta content with Reels.
• Partner closely with Mendocino Railway’s Marketing and PR team to concept and execute social media video content ranging from short‑form, long‑form informational, to occasional advertising for cable, CTV, and OTA.
• Produce brand‑safe content that follows each brand’s guidelines and drives awareness and engagement.
• Capture raw footage and produce several finished videos per month; post Stories in real‑time and execute same‑day recap videos as appropriate.
• Spend at least one weekend per month shooting Skunk Train content (Fort Bragg and Willits) and at least one weekend per month shooting River Fox Train content (West Sacramento).
• Collaborate with each brand’s General Management and operations teams to avoid disrupting guest service or day‑to‑day operations.
• Support photo shoots, sponsored community events, or other special Marketing team activities as needed.
• Communicate effectively with guests, crew members, and supervisors while ensuring safety at all times.
• Travel to company locations and project sites as required.
• Perform other duties as assigned.

Qualifications

• High school diploma required; bachelor’s degree in digital content, digital marketing, or a related field is a plus.
• 2+ years of experience in digital marketing, digital content editing, photography, and videography.
• Previous drone operator certification is a plus.
• Tech‑savvy with experience using a PC gaming laptop for editorial needs.
• Current 4K‑capable DSLR camera and an iPhone or Android device capable of capturing high‑quality content.
• Reliable personal transportation and a valid driver’s license.
• Pre‑employment drug screen and criminal background check required.
• Strong verbal and written communication skills in English.
• Ability to communicate and work effectively with employees, contractors, regulatory representatives, public officials, and the public.
• Strong organizational skills with excellent attention to detail.
• Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint, Teams).
• Reliability, punctuality, and professional appearance and demeanor.
• Availability to work weekends, evenings, and holidays.

Physical Requirements

• Ability to stand for extended periods and walk on uneven surfaces (train platforms, gravel, etc.).
• Ability to lift up to 30 lb safely.
• Ability to bend, reach, stoop, push, pull, and perform repetitive tasks.
• Comfort working in both indoor and outdoor environments and around moving rail equipment (with provided safety training).
• Ability to perform duties safely while on tracks and a moving train.

Benefits

• Part‑time employment includes 401(k) retirement plan.
• Paid sick leave.