Social Media and Digital Content Producer

About the role

We're seeking a creative, social-first storyteller to lead the creation of engaging social media content. This role involves shaping brand voice, narrative, and identity, collaborating with various teams, and supporting strategy and campaign execution.

Responsibilities

• Produce platform-specific content including short-form video, static imagery, carousel posts, and copywriting.
• Create and execute a high volume of social-first content grounded in audience insights, performance data, and brand voice.
• Translate brand and product campaigns into strong, compelling, channel-native social content.
• Develop and maintain a consistent brand voice and identity across all social channels.
• Collaborate with internal teams, agency partners, and creators to deliver high-quality content on time.
• Monitor social platforms to identify emerging trends, cultural moments, and new formats, turning them into actionable content ideas.
• Write and adapt platform-specific copy and promotional hooks aligned with brand voice.
• Edit and manipulate photos/videos/graphics/etc. for use on social media channels, including usage through paid media.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree (B.A. or B.S.) preferred; ideal fields include Communications, Marketing, Business, or related disciplines.
• 5+ years of experience in social media content creation within an agency or in-house environment.
• 5+ years of client-facing experience in content creation or content strategy, ideally supporting top CPG brands.
• Strong knowledge of all major social platforms, including best practices, platform nuances, and emerging trends.
• Deep understanding of social-first storytelling across multiple creative formats, with a commitment to delivering high-quality work.
• Proven ability to collaborate with marketing teams, cross-functional partners, and external agencies, offering and receiving clear direction and feedback.
• Highly motivated, adaptable, and able to maintain exceptional quality in a fast-paced, evolving environment.
• Detail-oriented and process-driven, with the ability to manage multiple projects and deadlines simultaneously.
• Expertise in Adobe Creative Suite (Illustrator, Photoshop, After Effects), AI creative software, and CapCut.