Social Media and Digital Content Creator

Perks for you

• Paid Vacations & Holidays
• Profit Sharing & Matching 401(k)
• Health Insurance (Medical, Vision, & Dental)
• Discounts on Klein Tools products
• Education and Professional Development Assistance

Responsibilities

• Conceptualize, storyboard, produce, and edit high-quality visual content for social media that showcases Klein Tools' product differentiation and premium brand presence.
• Collaborate with the Digital Marketing Manager, Social Media Specialist, and marketing team to bring campaigns and content ideas to life.
• Develop creative content by aligning with brand messaging and marketing objectives.
• Produce high-quality, engaging content that highlights product features, customer stories, and brand narratives.
• Plan, shoot, and edit videos and photos for use across digital/social platforms, including TikTok, Instagram, Facebook, YouTube, and LinkedIn (and emerging platforms as identified).
• Ensure all content meets technical specifications of the intended platforms and meets brand guidelines.
• Own pre-production, developing detailed storyboards and shot lists to guide content creation from briefs and offering ideas to improve the concept.
• Coordinate with cross-functional teams and external talent (if needed) to prepare for shoots: collecting samples, scouting locations, prepping equipment and ensuring all production needs are met to execute efficiently and effectively.
• Partner with the Digital Marketing team to align content production with posting schedules and audience engagement strategies.
• Participate in cross-functional brainstorming sessions to develop new content ideas and participate in fast-moving social trends.
• Build and maintain an organized library of raw and edited assets for future use to maximize investments, as well as organized information on available sites and talent to leverage for future content needs.
• Stay curious – experiment with new production techniques and tools to create innovative content.
• Cross-train on other productions like live broadcasting, 3D animation and lifestyle content shoots to build new skills and support team initiatives.

Job Qualification Requirements

• Strong expertise in videography, photography, and creative editing tools (e.g., Adobe Premiere Pro, After Effects, Photoshop) as well as native platform editing capabilities.
• Exceptional storytelling skills with a portfolio showcasing creative content production.
• Ability to manage multiple projects and meet deadlines with a team that moves at the pace and content frequency of social media.
• Strong collaboration and communication skills, self-organizing and motivating.
• Bachelor’s degree in Marketing, Digital Media, Film Production, or a related field.
• 2-4 years of experience in content production and editing, preferably for a consumer brand.

Physical Demand Requirements

• Occasionally required to stand, walk or sit; use hands to grasp, handle or feel objects, tools or controls; use fingers to touch, pick or pinch objects; reach with hands and arms; push or pull; climb stairs; balance; stoop, kneel, crouch or crawl; use foot or leg controls; talk or hear.
• The employee must occasionally lift and/or move objects up to 25 pounds. For all jobs no one should lift over 50lbs on their own.
• Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Job Qualification Education/Experience Requirements

• Bachelor’s degree in Marketing, Digital Media, Film Production, or a related field.
• 2-4 years of experience in content production and editing, preferably for a consumer brand.

Job Qualification Physical Demands

• Occasionally required to stand, walk or sit; use hands to grasp, handle or feel objects, tools or controls; use fingers to touch, pick or pinch objects; reach with hands and arms; push or pull; climb stairs; balance; stoop, kneel, crouch or crawl; use foot or leg controls; talk or hear.
• The employee must occasionally lift and/or move objects up to 25 pounds. For all jobs no one should lift over 50lbs on their own.
• Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.