Social Media Content Producer

Job Summary

Magic Spoon reimagines your childhood breakfasts favorites with more protein, less sugar, and more fun. Since launching in 2019, we've brought our unbelievably tasty cereal to over one million customers online and over 20,000 stores nationwide. With our recently launched Protein Treats and Protein Granola we're continuing to find new ways to make mornings magical - all made possible by our incredible team. We're looking for an experienced content creator to join our team and shape how Magic Spoon shows up online.

Responsibilities

• Concept, film, edit, and publish content, including short form videos and copy, that delivers against strategy and brand tone/guardrails, bringing Magic Spoon's personality to life across Instagram and TikTok
• Must be comfortable in front of the camera as needed (most work likely won't require face on camera)
• Stay on top of what's happening online (trends, audio, cultural moments) and identify smart, timely stand-out ways for Magic Spoon to join in on the conversation
• Manage the social content calendar, including recommending content pillars and cadence, aiming to accelerate the reach and engagement on Instagram and TikTok
• Ideate and execute brand collabs and giveaways, based on pillars and key moments
• Source, brief, and manage select external creators to produce content
• Launch and manage a weekly brainstorm with marketing team members to ideate, pitch and develop new content ideas
• Manage monthly social reporting, specifically around content performance insights
• Community Management - partner with CX team to infuse brand tone of voice in guidelines, as well as engage with brand content comments and DMs in a way that is on brand, positive, and timely
• Partner with TOF lead to identify influencer collabs

Requirements

• 2-5 years of experience with a proven track record of growing a brand's presence and engagement on Instagram and TikTok
• Comfortable with UGC including filming, editing and being on camera
• Demonstrated experience working with video editing platforms such as CapCut, InShot, Adobe Premiere Pro
• Up to date with social media trends and what's working and trending on TikTok and Instagram
• Proven ability to be a creative and innovative thinker including excellence in concepting & copywriting
• A love of all things fitness, healthy eating, and knowledge about key creators and brands in the better for you space

Qualifications

• Competitive salary & equity
• Bonus eligibility
• 100% covered Health, Vision, Dental insurance (50% covered for dependents)
• 401(k) with company match
• Generous parental leave
• Paid company holidays
• Paid sick leave
• Catered lunch in office
• Dog friendly office
• Unlimited cereal