Social Media and Video Content Producer

About the Role

Mendocino Railway is the owner/operator of passenger and freight railroads including the California Western Railroad / Skunk Train and the River Fox Train. The Skunk Train and River Fox Train offer guests some of the most unique experiences in the railroad and tourism industry—including opportunities to ride the Skunk Train’s open‑air car through Mendocino County’s towering redwood and enjoy culinary experiences along the Sacramento River’s farmlands on the River Fox Train. Mendocino Railway is looking for outgoing individuals with an aptitude for fun and hard work to join the crew as a Social Media and Video Content Producer to capture our trains in action and show their unique trips and tour experiences. This role will shoot, edit, and create content that drives social media engagement.

Responsibilities

• Manage and execute content for video‑forward social media platforms—specifically TikTok and YouTube, while supporting Meta content with Reels
• Partner closely with Mendocino Railway’s Marketing and PR team members to concept and execute social media video content ranging from short‑form, long‑form informational, and occasional advertising content for cable, CTV, OTA
• Produce content that is safe and effective for our brands; requires an ability to understand brand guidelines and requirements for each of our brands; recommend content that is appropriate for each brand and helps us drive more awareness and engagement with audiences
• Capture raw footage and produce several finished videos per month; post Stories in real‑time, and execute recap videos same‑day, as appropriate
• Spend at least one weekend per month shooting Skunk Train content (Fort Bragg and Willits) and at least one weekend per month shooting River Fox Train content (West Sacramento)