Social Media and Partnerships Specialist

Key Responsibilities

• Execute the social media content strategy across priority platforms, ensuring consistency in brand voice, tone, and visual identity
• Manage day-to-day social operations, including content calendars, posting, and coordination with creative and agency partners
• Social storytelling for campaigns, product launches, tentpole moments, and evergreen content
• Work cross-functionally with agencies, content teams, paid media, PR, and brand teams to ensure aligned execution across channels
• Monitor trends, platform updates, and cultural moments to inform content recommendations
• Support and manage select brand partnerships that align with brand values and marketing objectives
• Career and influencer support
• Initiate and execute creator and influencer collaborations tied to social and partnership initiatives
• Lead briefing materials, content reviews, and oversee asset delivery
• Track creator content performance and support reporting and optimization
• Performance tracking and optimization
• Monitor social performance metrics including engagement, reach, and audience growth
• Compile performance recaps and insights to share with internal teams
• Use learnings to optimize future content and partnership execution
• Agency & workflow management
• Support the management of agency partners and content workflows
• Aid in deliverables being on-brief, on-brand, and delivered on time
• Assist with budget tracking and project coordination

Basic Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 3 + years of experience in social media, digital marketing, brand marketing, or partnerships
• Strong understanding of social platforms, content formats, and creator culture
• Experience supporting or executing brand partnerships or influencer activations
• Excellent organizational skills and ability to manage multiple projects simultaneously
• Strong written and verbal communication skills

Preferred Qualifications

• Hands-on experience managing social media platforms for a brand or organization
• Familiarity with social analytics tools and performance reporting
• Passion for brand storytelling and digital culture