Social Media and Digital Marketing Manager

About the role

Kathy Jacobs Design and Marketing is a small graphic design and marketing firm serving small businesses, Chambers of Commerce, nonprofits, and organizations connected to natural resource conservation. We help clients communicate clearly, market consistently, and connect with the audiences they serve through social media, graphic design, email marketing, websites, and digital strategy.

Responsibilities

• Develop social media strategies for Kathy Jacobs Design and Marketing and assigned client accounts.
• Create, write, and schedule social media content, including posts, reels, stories, and short-form video concepts.
• Manage community engagement, including monitoring and responding to comments, messages, and interactions as appropriate.
• Assist with email marketing tasks in Mailchimp.
• Assist with simple WordPress website updates, including text and photo changes.
• Use Google Analytics, Google Looker Studio, Agorapulse, and related tools to track campaign performance.
• Set up and monitor tracking links, UTMs, goals, and conversion-related data.
• Calculate and report on ROI using advanced reporting methods where applicable.
• Create weekly reports and present results, insights, and recommendations to Kathy.
• Monitor social media trends, platform updates, content opportunities, and best practices.
• Help identify new ideas for client promotions, events, campaigns, and community engagement.
• Support other marketing, content, administrative, or project-related tasks as needed.

Qualifications

• 2–3 years of professional social media or digital marketing experience.
• College degree required.
• Proven track record of creating and managing successful social media campaigns.
• Strong copywriting, editing, and proofreading skills.
• Experience creating social media strategies and content calendars.
• Experience creating, scheduling, and managing content for multiple accounts.
• Strong working knowledge of Agorapulse.
• Strong working knowledge of Google Analytics.
• Experience with Meta Business Suite.
• Experience with Canva.
• Experience with Mailchimp or similar email marketing platforms.
• Experience with WordPress, especially simple text and photo updates.
• Able to understand marketing data and turn it into useful recommendations.
• Able to track leads, event attendance, email signups, and other measurable outcomes.
• Able to calculate and explain ROI.
• Strong attention to detail and excellent organizational skills.
• Professional communication skills.
• Able to work independently without constant supervision.
• Able to find solutions, research answers, and bring ideas to the table.
• Able to work in person at our Marietta, Georgia office Monday–Friday, 8:00 a.m.–5:00 p.m.
• Able to travel locally when needed for client content, filming, or events.

Preferred Qualifications

• Experience with Google Looker Studio.
• Experience using AI tools to support content creation, research, workflow, and marketing efficiency.
• Experience working with Chambers of Commerce, small businesses, nonprofits, or conservation-related organizations.
• Experience creating or assisting with short-form video content.
• Experience building reports or dashboards that show campaign results and ROI.
• Experience with Basecamp or similar project management tools.
• Familiarity with paid social media advertising, even though this role is currently focused on organic social media.

Benefits

Paid time off, Paid holidays, Professional development and volunteer opportunities.

Application Requirements

• Resume
• Portfolio with examples of social media posts, reels or short-form video content, content calendars, email campaigns, and social media reports
• Examples of reporting that show results such as leads, event attendance, email signups, ROI, or campaign performance
• Brief explanation of your role in the examples provided

Equal Opportunity Statement

Kathy Jacobs Design and Marketing is an equal opportunity employer. We value professionalism, creativity, initiative, and a willingness to learn.