Digital Marketing and Social Media Manager

About the role

The Digital Marketing and Social Media Manager will develop and deliver a global social media strategy aligned with brand, product marketing, and revenue marketing initiatives across LinkedIn, X, YouTube and emerging channels. This role will work closely with field marketing, product management, sales, and content teams to operationalize global strategy into measurable digital campaigns, optimized customer journeys, web experiences, and performance-driven marketing programs.

Responsibilities

• Execute global digital marketing initiatives aligned with company strategy and regional needs
• Translate global go-to-market strategies into digital campaign plans across all established channels
• Support regional teams in localizing and implementing messaging and campaigns
• Develop and manage multi-channel campaigns to drive awareness and lead generation
• Manage assigned digital budget lines (paid search, paid social, display, third-party programs)
• Track performance metrics and recommend tactical optimizations
• Create and segment targeted audiences for ABM campaigns for the field and vertical marketing team
• Website & Digital Performance Optimization
• Manage website content updates and optimization for lead generation
• Partner with content and field marketing to build strategic landing pages
• Optimize website performance using SEO, PPC, and Google Analytics insights
• Monitor inbound traffic, engagement metrics, and conversion rates
• Campaign Activation & Performance Management
• Support field and content marketing teams in activating digital campaigns
• Develop nurture programs and retargeting strategies aligned with audience segmentation
• Ensure timely setup and deployment of digital assets and landing pages
• Compile dashboards and performance reports using analytics tools
• Identify areas for optimization and recommend improvements based on data
• Marketing Communication and Community Management
• Develop and execute a global social media strategy aligned with brand, product marketing, and revenue marketing objectives across LinkedIn, X, YouTube, and emerging channels
• Own the content calendar and publishing workflow, coordinating with Content and Vertical Marketing teams to promote clinical insights, thought leadership, events, product launches, and customer stories
• Manage community engagement across platforms, responding to comments, messages, and discussions in a timely, compliant, and brand-appropriate manner
• Monitor social listening tools and industry conversations to identify trends, competitive insights, and engagement opportunities within precision medicine and molecular diagnostics
• Integrate social campaigns into broader demand generation, ABM, and paid media strategies

Requirements

• Degree level educated or equivalent in digital marketing, web design, communications, or related field
• 5-7 years of experience in digital marketing
• Experience working in international organizations preferred
• Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred
• Deep knowledge and experiences of a CRM systems (Salesforce preferred), and marketing automation system
• Knowledge of GDPR, CCPA, and CAN-SPAM compliance
• Proficiency with Microsoft 365 Suite
• Experience with marketing automation platforms (Pardot preferred)
• Google Analytics, Google Ads Certified
• CRM platforms (Salesforce preferred)
• SEO tools and keyword research platforms
• Project management tools (JIRA Preferred)
• Knowledge of social media advertising platforms
• Experience with an ABM platform a plus
• Strong analytical mindset with ability to translate data into action
• Experience building and optimizing digital campaigns
• Solid understanding of marketing automation and lead lifecycle management
• Strong organizational and project management skills