Social Media & Marketing Manager

Responsibilities

• Develop, implement, and maintain a scheduling/planning calendar across all social media platforms including Instagram, Facebook, TikTok, X, Snapchat, and emerging channels of value.
• Manage the daily operations of Pinnacle Bank Arena and Pinewood Bowl Theater’s social media channels.
• Create engaging, on-brand graphics to strengthen the digital presence of both venues and support sales initiatives.
• Conceptualize, film, and edit original short-form video content for platforms like TikTok, Instagram and Facebook to engage followers and highlight upcoming events in a creative, trend-conscious way.
• Monitor social media channels consistently and in real-time, providing timely customer service and engage in real-time interaction with various departments and patrons during designated events, including evenings and weekends as needed.
• Plan, design, and execute visually engaging email marketing campaigns using audience segmentation to promote upcoming events and drive ticket sales.
• Actively engage with patrons, fans, artists, and local media across all social platforms to foster community and brand loyalty.
• Demonstrate a proactive and creative approach towards brainstorming and executing community marketing techniques for shows such as grassroots, community engagement, promotional tie-ins, and partnership activations.
• Prepare and send “Know-Before-You-Gos” and other marketing materials.
• Collaborate with Director of Marketing to maintain a consistent look, tone, and feel across all communication pieces.
• Identify, evaluate, and leverage relevant social media trends and proactively incorporate relevant content ideas to enhance engagement and brand visibility.
• Represent the marketing department on-site at designated events, both on and off property.
• Assist with planning and execution of marketing initiatives, including community outreach, backstage activations, and basic design/graphics projects.

Qualifications And Skills

• Minimum of 2 years’ experience as a Social Media Coordinator or similar role.
• A genuine passion for the entertainment and sports industry.
• Strong knowledge of major social media platforms, including Facebook, Instagram, Snapchat, TikTok, and X.
• Excellent copywriting and editing skills with attention to detail.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Canva, and design tools).
• Proficient in photography and videography skills for social media.
• Demonstrates an AI- and technology-forward mindset, proactively leveraging emerging tools and technologies to drive innovation, efficiency, and results.
• Strong communication and organizational skills, with the ability to meet deadlines in a fast-paced environment.
• Positive, flexible attitude, and a collaborative, team-first mindset.
• Associate degree in Advertising and/or Marketing from a two-year college preferred, or equivalent professional experience.