Social Media and Marketing Manager

Saint Matthew School is seeking a Social Media & Marketing Manager to advance its mission by promoting its Catholic identity, academic excellence, and vibrant community through strategic marketing and communications. All communications should reflect the values and teachings of the Catholic Church and the mission of Catholic education.

About the role

This position is responsible for developing and implementing marketing initiatives that increase enrollment, strengthen family and parish engagement, support fundraising efforts, and enhance the school's image.

Responsibilities

• Manage social media accounts for SMS, including Facebook, Instagram, and adding LinkedIn
• Create posts and videos throughout the year using the school events calendar, requests from faculty, parish calendar events, parent submissions, etc.
• Review and analyze data related to digital marketing from all sources to measure impressions and engagement
• Collect photos and video for content creation
• Manage social media calendar to balance school events, feast days, etc.
• Set up and manage shared drive for pictures taken through the school year
• Assist teachers and parents with loading photos to shared drive
• Work with school photographer to take photos and provide list of admissions, marketing, and fundraising needs; manage school photographer visits for candid shots
• Manage the planning, creation, printing, and distribution of the biannual school magazine
• Create promotional materials for admissions and fundraising, including videos, flyers, and brochures
• Design clothing for spirit store, athletics, clubs, and other events as needed
• Assist with website updates, especially updating photos on the website
• Update account information annually on platforms such as Niche, Private School Review, Nashville Parent, GreatSchools.org, Yelp, etc.
• Manage several voting competitions throughout the year, including Williamson's Best, Sizzle, Best of Music City, and others as deemed necessary
• Manage service pin tracking, ordering, and prepping for distribution
• Support SMS events, including Mane Event, Haiti Market, etc., through a variety of tasks
• Other tasks as assigned

Requirements

• Experience planning and managing social media accounts
• Flexibility to juggle multiple tasks, changes in priorities, and additional responsibilities as assigned
• Background/experience in graphic design preferred
• Canva knowledge (required)
• Proficiency in Google Suite and Microsoft Suite
• Photoshop, WordPress, and Airtable preferred but not required
• Comfortable working with and learning new technologies
• Ability to remain on feet for extended periods of time
• Ability to frequently bend, stoop, and crouch for photo and digital shots
• Ability to lift 30 pounds

Schedule

• Typical work week: Monday, Wednesday, Friday, 7:30 AM – 3:30 PM (in-person)
• Some weeks may require a change of days or time for evening events
• Weekend work occasionally required (1–3 times per year for a full day on Saturday or Sunday), with adjusted weekly hours on these weeks
• Summer office hours: 8:00 AM – 12:00 PM, though regular school-year hours may apply if needed to complete tasks

Location: Franklin, TN