Social Media & Digital Marketing Manager

General Summary

Benderson Development is seeking a Digital Marketing Manager to join our team in Sarasota, Florida.

Principle Duties And Responsibilities

• Create, manage and optimize social media content across platforms like Facebook, Instagram and LinkedIn to showcase the company, premier properties and lifestyle.
• Oversee digital assets, including multiple websites, social platforms, and email marketing campaigns.
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
• Create editorial calendars, copy and creative content for all digital and social media campaigns.
• Evaluate social media performance and develop strategies to achieve goals.
• Plan and execute lead generation campaigns and evaluate performance analytics across all social platforms.
• Format content, run ads, manage budgets, and evaluate performance for paid content.
• Engage with followers, influencers and tenants by responding to comments, collaborating on promotions and managing the brand's online reputation.
• Prepare reports and analytics on the overall performance of various marketing campaigns.
• Collaborate with teams to create compelling, consistent content across platforms.
• Stay current with digital trends, emerging technologies, best practices, and market opportunities.

Qualifications

• Bachelor’s degree in Marketing, Communications or a related field.
• 5 + years professional digital marketing experience.
• Proven experience creating and managing successful digital campaigns.
• In-depth knowledge of various social media platforms, trends and best practices.
• Proficiency in photo and video editing software.
• Experience running paid media campaigns.
• Strong organizational skills, creative thinking, and the ability to multitask in a fast-paced environment.
• Comfortable working with a team to develop comprehensive social media strategies and original content.
• Strong ability to interpret data and turn insights into actionable strategies.
• Excellent writing and editing skills.
• Proficiency with tools like WordPress, Canva, Constant Contact, Google Analytics, LinkedIn/Facebook/Instagram.

Role Type

This is an In-Person role based in Sarasota, FL.