Social Media Analytics Specialist
Campbell Marketing & Communications provides integrated marketing services including public/media relations, training, advertising, direct and experiential marketing, research, and brand development. We are a recognized leader in the B2B/B2C communications agency marketplace and have been connecting clients with customers since 1982.
About the role
The Social Analytics Specialist is responsible for measuring, analyzing, and translating social media performance into actionable insights that inform content strategy, campaign optimization, and business decisions. This role works closely with account teams, strategy, creative, paid media, and client teams to identify trends, evaluate performance, and provide data-driven recommendations across social and digital platforms.
Responsibilities
- Develop recurring social performance reports, dashboards, and scorecards across platforms including Instagram, Facebook, TikTok, X, LinkedIn, YouTube, and emerging channels.
- Track and analyze KPIs including reach, impressions, engagement, video views, follower growth, CTR, traffic, conversions, and sentiment.
- Monitor campaign performance and provide actionable recommendations to improve results.
- Ensure data accuracy and consistency across reporting tools and platforms.
- Identify audience, content, and platform trends to inform strategic recommendations.
- Analyze top-performing content and uncover opportunities for optimization.
- Translate complex data into clear insights and executive-friendly summaries.
- Build and maintain dashboards using tools such as Hookit, Brandwatch, Sprout, Cision, social media platforms, source analytics, and similar platforms.
- Partner with paid media and web analytics teams to connect social performance with broader marketing objectives.
- Support campaign measurement frameworks and attribution models.
- Work closely with account, creative, and strategy teams to establish measurable campaign objectives.
- Present findings and recommendations during internal and client meetings.
- Support new business opportunities with audience, industry, and performance insights.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Analytics, or related field.
- 2-3 years of experience in social media analytics, digital analytics, marketing analytics, or related discipline.
- Strong understanding of major social media platforms and their native analytics tools.
- Experience developing reports and dashboards for multiple stakeholders.
- Proficiency in Microsoft Excel, including pivot tables, lookups, and data analysis functions.
- Strong analytical, organizational, and communication skills.
- Valid Driver’s License and clean driving record.
Preferred Qualifications
- Experience with Google Analytics 4 (GA4).
- Familiarity with social listening and reporting platforms such as Hookit, Brandwatch, Sprout, Cision, social media platforms, source analytics, and similar platforms.
- Understanding of paid social reporting and campaign measurement.
Success Metrics
- Timely delivery of accurate reporting and dashboards.
- Actionable insights that improve campaign performance.
- Increased efficiency and automation of reporting processes.
- High stakeholder satisfaction and adoption of reporting tools.
- Ability to connect social performance to broader business objectives.
Company Culture
- Detail Oriented: quality and precision-focused
- Innovative: innovative and risk taking
- Outcome Oriented: results-focused with strong performance culture
- People Oriented: supportive and fairness-focused
- Team Oriented: cooperative and collaborative
Pay
Salary range starts at $48,000.00 annually – negotiable based on experience.
Schedule
Hybrid role requiring some in-office days (Dearborn, MI). May require some travel, weekend, and evening hours.
Work Environment
May require standing and/or walking for extended periods, and the ability to lift supplies up to 35 lbs.
This is a U.S.-based position in Michigan. Sponsorship is not available for this role.