Social Media Specialist

About the role

LMD Agency (LMD) is an award-winning, fast-paced, full-service marketing and branding agency headquartered in Columbia, Maryland. As a woman-owned small business operating for over 50 years, LMD provides a wide range of fully in-house capabilities for brands and businesses at every scale in both public and private sectors. Helping our clients, our teams, and our communities create positive change is our mission, our purpose—our “why”.

Responsibilities

• Develop, manage, and maintain a comprehensive content bank consisting of:Social media postsGraphics and infographicsPhotographyIllustrationsVideos and animationsAudio content and podcastsCaptionsBlog articlesOther digital assets supporting our Federal client’s communications objectives
• Establish and maintain a centralized digital content library to support consistent messaging and efficient content reuse across social and digital media channels.
• Collaborate with our Federal client’s Divisions, program offices, and subject matter experts to identify, develop, coordinate, and publish content that advances agency priorities and public awareness initiatives.
• Create engaging multimedia content utilizing photography, videography, graphics, animation, and audio to communicate complex cybersecurity and infrastructure security topics in clear, accessible language.
• Write, edit, and publish social media content tailored to diverse audiences while maintaining consistency with our Federal client’s branding, messaging, and communications standards.
• Develop and maintain editorial calendars and publishing schedules that align with agency campaigns, observances, initiatives, and strategic priorities.
• Coordinate with communications, web, design, and video production teams to support integrated digital communication campaigns.
• Provide updates, edits, and corrections to our Federal client’s web content through approved web publishing workflows and content management processes.
• Maintain editorial calendars, content libraries, and publishing schedules.
• Monitor social media conversations, audience engagement, and emerging trends to identify opportunities for proactive communications and audience interaction.
• Collect, analyze, and report social media performance metrics, including audience growth, engagement, impressions, reach, click-through rates, and campaign effectiveness.
• Develop dashboards, recurring reports, and recommendations to optimize social media strategies and improve digital engagement.
• Schedule, publish, and manage content across agency social media platforms using approved social media management tools.
• Ensure all digital content complies with agency branding standards, plain language principles, accessibility requirements, and Section 508 compliance.
• Stay informed on evolving social media platforms, digital communications trends, and federal communications best practices to recommend innovative approaches and emerging technologies.
• Support crisis communications and rapid-response messaging during incidents, special events, and national awareness campaigns as required.

Qualifications

• Currently holds, or is able to obtain, a Department of Homeland Security (DHS) Fitness Determination.
• Bachelor’s degree (BS/BA) in Communications, Marketing, Journalism, Public Relations, Digital Media, or a related field.
• Minimum of five (5) years of demonstrated experience managing and creating content for social media platforms.
• Demonstrated experience developing and implementing social media strategies that increase audience engagement, awareness, and digital reach.
• Experience writing and editing content for multiple social media platforms, including adapting messaging for platform-specific audiences.
• Demonstrated experience creating multimedia content, including:VideosGraphicsInfographicsPhotographyMotion graphics or animationsAudio or podcast content.
• Experience maintaining editorial calendars, content libraries, and publishing schedules.
• Experience monitoring engagement metrics and using analytics to evaluate campaign performance and inform content strategy.
• Strong writing, editing, proofreading, and storytelling skills with the ability to translate complex technical concepts into engaging, audience-friendly content.
• Proficiency with Microsoft Office Suite and social media management platforms (e.g., Sprinklr, Hootsuite, Sprout Social, or equivalent).
• Experience using Adobe Creative Cloud applications or similar multimedia production software, including Photoshop, Illustrator, Premiere Pro, After Effects, or Canva.

Preferred Skills And Experience

• Experience supporting federal agencies.
• Familiarity with cybersecurity, critical infrastructure protection, emergency management, or homeland security communications.
• Experience managing government or large organizational social media accounts.
• Knowledge of federal digital communications policies, web governance, and accessibility requirements, including Section 508 compliance.
• Experience using web content management systems (CMS) and supporting web publishing workflows.
• Experience using Google Analytics, Power BI, Tableau, or other analytics and reporting tools.
• Experience supporting integrated communications campaigns, public awareness initiatives, and crisis communications.
• Knowledge of SEO, digital marketing best practices, and audience segmentation strategies.
• Ability to manage multiple projects simultaneously while meeting tight deadlines in a fast-paced environment.

Job Location

This is a remote position on an EST workday. Monday - Friday, 9 am - 5 pm EST.

Employment Type

Full-time

Benefits

• Health Ins with HRA plan
• Dental Ins
• Vision Ins
• Short-Term Disability Ins
• Term Life and AD&D Ins
• Voluntary Critical Illness, Accident, Hospital, and Pet Insurance
• Holidays (12)
• Vacation Leave
• Sick Leave
• Personal Days
• Volunteer Time Off
• Bereavement Leave
• Parental Leave
• 401(k) Profit Sharing
• FSA and DCA plans
• Remote Work Expense Reimbursement
• In-person & Virtual Team Building & Training

Pay Range

$62,000 - $89,000 USD per year(Remote)