Social Media Specialist

About the role

UWorld is a global leader in comprehensive academic and professional education. We have helped millions of undergraduate, graduate, and professional students prepare for and pass high-stakes accounting, finance, graduate school, high school, legal, medical, nursing, and pharmacy exams. Our marketing team shapes how we connect with diverse audiences through impactful, high-quality social media content that drives engagement and empowers success. As a full-time, onsite Social Media Specialist, you will have the opportunity to develop, execute, and manage the organic social media strategy for several of our verticals.

Responsibilities

• Brainstorming content ideas for Instagram, TikTok, YouTube, LinkedIn, Facebook, and X
• Planning content calendars for all social media channels at least 1 month ahead
• Creating unique and engaging written and video content and graphics
• Scheduling and posting content
• Monitoring social media channels
• Responding to comments and messages on UWorld channels, and liking, following, and commenting on other relevant social media posts
• Compiling and reporting social media metrics
• Identifying, researching, and contacting relevant influencers who align with vertical goals
• Analyzing trends and best practices as social media channels evolve
• Manage social media presence at conferences or other UWorld or industry events

Requirements

• Bachelor’s degree in marketing, business, communications, or related field
• 3+ years of professional experience managing multiple social media channels in a corporate or agency environment
• Extensive knowledge of posting guidelines, trends, and best practices for Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Reddit, and Google (reviews)
• Proven experience creating unique and engaging written and video content and graphics for multiple social media channels
• Experience with at least one social media management platform
• Proficiency in compiling and reporting social media metrics
• Ability to create compelling graphics following brand guidelines
• Propensity to excel and thrive in a fast-paced, dynamic environment with tight deadlines and changing demands
• Strong written, verbal, and interpersonal skills and the ability to collaborate across teams
• Excellent grammar skills and attention to detail
• Ability to react in a professional manner to direct feedback and constructive criticism

Skills

• Knowledge of Sprout Social and Canva
• Experience with influencer marketing
• SEO knowledge and the connection with social media
• Ability to travel up to 25% of the time

Benefits

• Paid Time Off – because work-life balance matters
• Benefits Package – including medical, vision, dental, life, and disability insurance
• 401(k) with 5% Employer Matching – start planning for your future!
• On-Site and Virtual Group Fitness Classes – stay active and energized
• Supportive Work Environment – we foster a culture of growth, diversity, and inclusion