Social & Marketing Video Producer

About the role

The Senior Video Producer will oversee and create video content for social, marketing, and owned channels, from concept to distribution and performance optimization. They will lead production and editing of marketing video content, identify new video content opportunities, and leverage Storyful's Newswire assets and Intelligence outputs to transform high-potential content into engaging video formats.

Responsibilities

• Oversee and create video content, from start to finish, for social, marketing and owned channels - owning the full lifecycle from concept through to distribution and performance optimisation.
• Lead production and editing of marketing video content — including talk-to-camera pieces, explainer videos, and promotional reels — optimized for LinkedIn, Instagram, TikTok, and YouTube.
• Identify new video content opportunities, based on relevant cultural or audience insights, current events, and social trends, and translate these into repeatable, scalable content format that can support both audience growth and marketing objectives.
• Create innovative graphics, visuals, and other video content forms to create engaging editorial and marketing materials for our Storyful owned channels and projects.
• Work directly with key members of the social and marketing team to complete timely tasks and projects, as well as work cross functionally between other departments to create valued content that aligns with audience, brand, and commercial objectives.
• Leverage Storyful’s Newswire assets and Intelligence outputs to identify, curate, and transform high-potential content into engaging, platform-native video formats for distribution across social and marketing channels.
• Define and optimise against key performance metrics including watch time, retention, engagement, and audience growth.

Requirements

• 5+ years experience in video production and content creation with a strong focus on social and digital platforms (experience across both audience growth and/or marketing contexts is a plus).
• A skilled video producer and gifted storyteller who understands the power of video content across both social and marketing contexts.
• Ability to work under and meet tight deadlines.
• Expert understanding of Adobe Premiere and other editing platforms (CapCut, DaVinci Resolve) to produce and cut social-first video content.
• Hands-on experience directing and producing on-camera talent, including shoot setup, teleprompter use, and basic lighting for studio or office environments.
• Proficient in graphics creation.
• Self-starter with a bias toward action and the ability to take ownership.
• A strong communicator and cross-functional collaborator.
• A video expert who understands the social media landscape as a whole, each platforms various nuances, and the latest in social trends as well as how content can be adapted for different audience types and objectives.
• Fluent with social media platforms, marketing tools, and digital media insights.
• Strong organization, time and project management skills.
• Demonstrated ability to create content that delivers measurable performance — whether in audience growth, engagement, or marketing impact.

Qualifications

• Proven experience creating and leveraging original content to drive measurable engagement and performance across multiple digital channels.
• Understanding that different audiences on different platforms will require different approaches, you will experiment to identify the most effective formats and engaging approaches for various channels and evolve those formats based on performance insights and business priorities.
• This position will be based in New York City and in office on a hybrid schedule.

Skills

• Adobe Premiere and other editing platforms (CapCut, DaVinci Resolve)
• Directing and producing on-camera talent
• Graphics creation
• Strong communication and collaboration skills
• Understanding of social media platforms and digital media insights

Benefits

We offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees. Equal Opportunity Employer. We are committed to creating an inclusive workplace that values diversity and providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process.