Social Video Producer

We need to output HTML fragment with sections: Benefits, About the role? Actually we need headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

for each heading. Only include sections that have real specific content. We must not repeat job title. Remove boilerplate like EEO, application instructions, etc. Also remove duplicated lines. We need to parse the posting. Let's extract: - Benefits: listed: 401(k) matching, Company parties, Competitive salary, Dental insurance, Employee discounts, Flexible schedule, Health insurance, Paid time off, Vision insurance, Wellness resources. Also later: "Competitive salary and 401(k) with company match. Employee Stock Option Plan Comprehensive Medical, Dental, Vision, and Disability insurance. Liberal vacation, personal, sick, and holiday leave. A generous discount on store merchandise". So benefits include: 401(k) matching, company parties, competitive salary, dental insurance, employee discounts, flexible schedule, health insurance, paid time off, vision insurance, wellness resources, employee stock option plan, comprehensive medical, disability insurance, liberal vacation/personal/sick/holiday leave, discount on store merchandise. We need to list them as

• . - About the role: The mission description: "At Wild Birds Unlimited (WBU), our mission is to bring people and nature together by providing high-quality wildlife products that bring joy to backyards across North America. We aren't just a corporate team; we are employee-owners. Through our Employee Stock Ownership Plan (ESOP), joining our Franchise Support Center (FSC) team means becoming a partner in our shared success. This structure fosters a unique culture driven by collaboration, trust, innovation, and a true ownership mindset. We are seeking a creative, self-motivated Social Video Producer to bring our mission to life through compelling visual storytelling. As a member of our employee-owned team, this role focuses on conceptualizing and capturing high-quality video content and photography that supports the WBU brand, promotes the hobby of backyard bird feeding, and engages our community. This position develops and produces social media content across all formats, including short-form video, Reels, and still photography. This position also captures video for internal communications, training, and company events, and assists with studio and in-field product photography." That's about the role. - Responsibilities: The "Essential Functions" list: Social Media Content, Internal Content, Product & Location Photography, Trend & Platform Awareness, Technical Setup & Direction, Post-Production, Equipment Management, Cross-Departmental Collaboration, Professional Execution. Each with description. We need to put each as
• under a
  under

  Responsibilities

  . - Requirements: The "Qualifications" section includes Education & Experience, Social Content & Reach, Creative & Industry Knowledge, Lighting Expertise, Adobe Creative Suite, Workflow Tools. That's qualifications/requirements. Could be under Requirements heading. The posting says "Qualifications". We'll use

  Requirements

  (or Qualifications). The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can have both Requirements and Qualifications? Probably we should combine? But we need to follow instruction: Use those headings when content exists. The posting has a "Qualifications" section with sub-bullets. So we can use

  Qualifications

  . Also maybe "Requirements" could be same; but we can include both if content distinct. However the content under Qualifications includes education/experience, social content & reach, creative & industry knowledge, lighting expertise, adobe suite, workflow tools. That's qualifications. There's no separate "Requirements" besides that. So we can just use Qualifications heading. - Skills: Could be derived from qualifications but maybe we treat as Skills heading for technical skills like Adobe Creative Suite, Lighting Expertise, Workflow Tools. But we already have them under Qualifications. To avoid duplication, we could put Skills heading for those technical skills. But instruction: prefer few substantive sections over many thin ones. So maybe we combine qualifications and skills into one Qualifications section. That's fine. - Pay: Not explicitly stated besides "Competitive salary". That's a benefit, not a specific number. The instruction says never create Pay/Schedule/Benefits sections unless posting actually states them. It does state "Competitive salary" but not a specific figure. However "Competitive salary" is mentioned under Benefits. The rule: "never emit a heading followed by filler/placeholder text (e.g. 'commensurate with experience', 'not specified', 'N/A', 'varies', 'TBD')". "Competitive salary" is somewhat vague but not placeholder like those. It's a statement that salary is competitive. Might be acceptable to include Pay section with that statement? The instruction: "Prefer a few substantive sections over many thin ones." Since we already have Competitive salary under Benefits, we could omit Pay section. The rule: "never create Pay/Schedule/Benefits sections unless the posting actually states them." It does state competitive salary, but that's under Benefits. However we could still create Pay section with that statement, but that would be thin. Better to keep it under Benefits. - Schedule: The posting says "This is a full-time position based in our Carmel, IN office, with the possibility of a hybrid schedule." That's schedule info. So we can include Schedule section with that statement. - Benefits: we have. Thus sections: About the role, Responsibilities, Qualifications, Benefits, Schedule. We need to output HTML fragment only, no /. Use

  for each heading. Use

  for prose. Use

  • for lists. We need to preserve all substantive information, not invent or summarize away detail. Must not repeat job title. Must not include boilerplate like EEO, application instructions, etc. We need to include the mission paragraph etc. Let's craft. First, About the role: combine the mission paragraph and role description. Could be multiple paragraphs. We'll put

    for each paragraph. Responsibilities: list each essential function as

  • . Need to keep the description. Essential Functions list: - Social Media Content: Partners with the Digital Marketing Manager to conceptualize and capture short-form video and photo assets for WBU social channels, Marketing Planner campaigns, and Growth Social initiatives within brand standards. - Internal Content: Collaborates with Communications and Training to produce videos for franchisee communications (including News from the Nest) and training platforms. - Product & Location Photography: Conducts studio product photography and captures on-location photo/video assets for marketing campaigns, social media, and internal use. - Trend & Platform Awareness: Tracks social media trends, formats, and platform features to identify creative ways to attract new and younger audiences. - Technical Setup & Direction: Leads technical lighting, audio, and camera setups for shoots while directing on-camera talent to ensure high visual and brand standards. - Post-Production: Edits video content—including assembly cuts, color correction, and audio sync—and exports polished assets that align with brand standards. - Equipment Management: Maintains the FSC videography, photography, and audio equipment library, ensuring all gear is prepped and in optimal working condition. - Cross-Departmental Collaboration: Builds strong collaborative relationships across departments to support company-wide initiatives. - Professional Execution: Manages projects with a self-starter approach, strong organization, and clear alignment with WBU operational goals. We'll output each as
  • . Qualifications: list each bullet. Education & Experience: Bachelor’s degree in videography, photography, digital media, or related field; OR 3–5 years of professional content creation/production experience (or equivalent combination). Social Content & Reach: Proven track record of creating social content, especially short-form videos that grow, reach, and attract new audiences. Creative & Industry Knowledge: Creative eye for on-brand visual storytelling across formats, with a commitment to tracking industry trends via publications, webinars, or conferences. Nature/wildlife photography experience is a plus. Lighting Expertise: Technical mastery of studio lighting, modifiers, and on-location natural light. Adobe Creative Suite: Hands-on proficiency in Premiere Pro & After Effects (editing/color correction), Photoshop, Lightroom & Bridge (photo editing/asset management), and Audition or equivalent (audio post/sync). Workflow Tools: Experience using Asana or similar project management software preferred. We'll output as
    • . Benefits: list items. We need to combine all benefits mentioned: - 401(k) matching - Company parties - Competitive salary - Dental insurance - Employee discounts - Flexible schedule - Health insurance - Paid time off - Vision insurance - Wellness resources - Employee Stock Option Plan (ESOP) - Comprehensive Medical insurance - Disability insurance - Liberal vacation, personal, sick, and holiday leave - Generous discount on store merchandise (maybe duplicate of employee discounts but we keep) We should avoid duplication: Employee discounts and discount on store merchandise similar; but we can keep both as separate? Might be duplicate. We'll keep employee discounts and mention generous discount on store merchandise as part of benefits. We'll list as
      • . Schedule: statement: "This is a full-time position based in our Carmel, IN office, with the possibility of a hybrid schedule." We'll put

        . Now ensure we don't include any boilerplate: Remove EEO, application instructions, etc. Also remove duplicated lines like "Competitive salary" appears twice; we keep once. Now produce HTML. Let's craft:

        About the role

        At Wild Birds Unlimited (WBU), our mission is to bring people and nature together by providing high-quality wildlife products that bring joy to backyards across North America. We aren't just a corporate team; we are employee-owners. Through our Employee Stock Ownership Plan (ESOP), joining our Franchise Support Center (FSC) team means becoming a partner in our shared success. This structure fosters a unique culture driven by collaboration, trust, innovation, and a true ownership mindset.

        We are seeking a creative, self-motivated Social Video Producer to bring our mission to life through compelling visual storytelling. As a member of our employee-owned team, this role focuses on conceptualizing and capturing high-quality video content and photography that supports the WBU brand, promotes the hobby of backyard bird feeding, and engages our community. This position develops and produces social media content across all formats, including short-form video, Reels, and still photography. This position also captures video for internal communications, training, and company events, and assists with studio and in-field product photography.

        Responsibilities

        • Social Media Content: Partners with the Digital Marketing Manager to conceptualize and capture short-form video and photo assets for WBU social channels, Marketing Planner campaigns, and Growth Social initiatives within brand standards.
        • Internal Content: Collaborates with Communications and Training to produce videos for franchisee communications (including News from the Nest) and training platforms.
        • Product & Location Photography: Conducts studio product photography and captures on-location photo/video assets for marketing campaigns, social media, and internal use.
        • Trend & Platform Awareness: Tracks social media trends, formats, and platform features to identify creative ways to attract new and younger audiences.
        • Technical Setup & Direction: Leads technical lighting, audio, and camera setups for shoots while directing on-camera talent to ensure high visual and brand standards.
        • Post-Production: Edits video content—including assembly cuts, color correction, and audio sync—and exports polished assets that align with brand standards.
        • Equipment Management: Maintains the FSC videography, photography, and audio equipment library, ensuring all gear is prepped and in optimal working condition.
        • Cross-Departmental Collaboration: Builds strong collaborative relationships across departments to support company-wide initiatives.
        • Professional Execution: Manages projects with