Social & Influencer Coordinator

We are beauty lovers from Brooklyn creating hair products with clinically proven results, working hard for you and the environment. Our products are crafted to a higher standard—clinically proven, made with science-backed and responsibly sourced ingredients, and omitting over 1,300 ingredients. Certified cruelty-free and vegan, we take a future-conscious approach, committed to achieving Net Zero by 2035. Our eco-luxe packaging is made from recycled materials and designed to recycle again. Certified B Corp and Climate Neutral.

Location: Brooklyn, NY (on-site 2-3 days a week)
Salary: $70,000

About the Role

As the Social & Influencer Coordinator, you will support the execution of Eva NYC's social media, community management, and influencer & creator partnerships with best-in-class delivery. You will align with the wider Consumer Engagement + Brand team objectives to plan, implement, manage, monitor, and report across social platforms and influencer programs. Your work will drive brand awareness, increase revenue, and grow social engagement, follower acquisition, and creator advocacy. Responsibilities include planning visual content flow, crafting clever copywriting, supporting creator gifting and partnership programs, and ensuring culturally relevant and on-brand strategy across all channels.

Responsibilities

Community Engagement

• Assist with community management for all platforms, managing team support and scheduling to deliver a best-in-class experience.
• Support development of the overarching community engagement strategy across Eva NYC's social platforms (Instagram, TikTok, YouTube, Facebook, Pinterest, etc.) to increase brand awareness, generate engagement, and drive fan and sales conversion.
• Monitor comments, direct messages, and consumer conversations, escalating feedback, questions, and emerging themes to internal teams.

Social Media

• Support development of the overarching organic social strategy to increase brand awareness, drive engagement, and grow revenue opportunities.
• Assist with content calendars, publishing schedules, and content coordination for innovation launches, hero campaigns, retailer priorities, and key brand moments.
• Contribute innovative ideas, best practices, and reactive solutions for social media marketing, along with in-depth reporting, insights, and competitor analysis.
• Assist in copywriting and own specific copywriting tasks that stay true to the Eva NYC tone of voice.
• Monitor platform trends, emerging content formats, and social conversations to identify opportunities for engagement and growth.

Content Creation

• Create and edit content via on- and off-camera UGC-style video and stills (e.g., appearing in content on behalf of the brand, capturing in-office video of products and employees).
• Attend brand photoshoots and/or events to manage, capture, and edit behind-the-scenes (BTS) content.
• Assist in managing the social media content/communications calendar to ensure timely delivery of content and campaigns.
• Manage the social media content library and track beauty and social platform content creation trends.

Influencer & Creator

• Support execution of creator partnerships, gifting initiatives, and advocacy efforts.
• Conduct creator research and maintain talent pipelines across multiple tiers and categories.
• Assist with creator outreach, relationship management, and partnership coordination.
• Assist with product gifting, sample requests, creator mailers, and program logistics.
• Maintain creator databases, tracking documents, contracts, and program documentation.
• Support creator participation across launches, campaigns, retailer activations, and events.

Performance & Reporting

• Support monthly and quarterly reporting across social media, creator partnerships, and community engagement initiatives.
• Track engagement, community growth, creator performance, content output, and key campaign metrics.
• Assist with development of KPI reports, recaps, and performance summaries to inform future plans.
• Maintain reporting tools and tracking documents to support ongoing measurement and analysis.

Requirements

• 1-3 years of experience in social media, influencer marketing, content creation, community management, or a related marketing function.
• Beauty, haircare, wellness, lifestyle, or consumer brand experience strongly preferred.
• Experience creating content across social platforms preferred.
• Strong understanding of Instagram, TikTok, YouTube, and emerging social platforms.
• Passion for creator culture, social media, and digital trends.
• Experience creating, editing, and publishing social content.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and relationship-building skills.
• Comfort working with performance data and translating it into recommendations.

Ideal Candidate Profile

• Lives and breathes social media, creator culture, and emerging trends.
• Passionate about content creation, community building, and digital storytelling.
• Highly organized, proactive, and eager to learn.
• Comfortable operating in a fast-paced, entrepreneurial environment.
• Brings a positive attitude, strong work ethic, and a "no task too small" mindset.