Social Creative Lead

About the role

The Social Creative Lead at Mythic is responsible for leading the development of ideas that prioritize the specific platform usability and engagement nuances as core functions of the creative.

Responsibilities

• Native Ideation: Lead the development of ideas that prioritize the specific platform usability and engagement nuances as core functions of the creative rather than just thinking of social as distribution channels.
• Creative Partnership: Pair with traditional Art Directors and Copywriters during the concepting phase to ensure high-level brand hooks are translated into platform-appropriate visual tropes and narratives.
• Strategic Bridge-Building: Collaborate with Strategists to turn raw audience data and cultural insights into actionable creative briefs and brainstorming prompts.
• Content Optimization: Work with Media Planners to ensure creative assets are technically and aesthetically optimized for specific inventory and placements, maximizing organic reach and paid media efficiency.
• Agile Prototyping: Rapidly mock up concepts using native tools (CapCut, Figma, TikTok) to prove "proof of concept" to internal stakeholders and clients before moving into full production.
• Cultural Listening: Monitor the digital landscape to distinguish between fleeting memes and macro-trends, ensuring the agency remains ahead of the curve.
• Advocacy & Education: Act as an internal consultant, explaining the "why" behind social-first thinking and helping the broader team move away from simply resizing existing assets to meet social specs as an approach to multi-platform campaigns.

Requirements

• Storytelling Mastery: Expert-level understanding of the "Hook-Body-Payoff" structure with the ability to stop a thumb-scroll in under 1.5 seconds.
• Platform Fluency: Deep knowledge of TikTok, YouTube, Instagram, and emerging platforms, including a technical understanding of how watch time, engagement velocity, and SEO keywords affect reach.
• Behavioral Psychology: Ability to design creative for "Social Currency"—understanding the psychological triggers that make people share or participate in a trend.
• Visual & Verbal Shorthand: Proficiency in "Social Copywriting" (captions, on-screen text, and human-centric scripts) and an eye for when to use "Lo-Fi" vs. "Hi-Fi" aesthetics for brand credibility.
• Non-Linear Thinking: Ability to conceptualize 30-day narrative arcs and community-led activations rather than just standalone 30-second spots.
• Adaptability: A "power-user" mindset with the willingness to pivot when platform algorithms or cultural sentiments shift.

Skills

• Portfolio: Please include a portfolio or creative samples with your resume.

Qualifications

• 5+ years in a creative agency, social media agency, or as a high-level independent content creator/strategist with a proven track record of "social-first" campaign success.
• A level of proficiency in creative prototyping tools (e.g., Adobe Creative Suite, Figma, CapCut) to be able to pitch your creative concepts and communicate your ideas.
• Bachelor’s degree in Advertising, Marketing, Communications, or a related field — or equivalent hands-on experience in the creator economy.

Pay

Commensurate with experience.

Schedule

Flexible.

Benefits

Not specified.

Benefits

Not specified.

Application Instructions

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