Creative Brand & Social Lead

About the role

The Social Media Lead is responsible for driving and executing the brand presence on TikTok, Instagram, and YouTube. They will design and execute social media campaigns, film and edit videos, ideate on and execute new content and formats, and build AI-native workflows to optimize the user journey.

Responsibilities

• Build a comprehensive social media strategy to bring the brand to life across Instagram, TikTok, and YouTube
• Create and execute social media campaigns across Instagram, TikTok, and YouTube
• Film and edit videos to post across all channels
• Ideate on and execute new content and formats
• Build AI native workflows to optimize how we test, learn, and personalize the user journey from off-platform to in-product
• Stay on top of trends across social media and marketing and propose on-brand content to align with trends
• Partner with marketing and product to support key initiatives and launches
• Provide direct, data-backed insights to leadership on what's working and where to invest

Requirements

• 4+ years running social media in-house, ideally for a consumer subscription product
• Proven track record of creating content that appeals to a high school audience
• Demonstrated track record of scaling social media accounts for a 0-to-1 brand
• Deep expertise in Instagram, TikTok, and YouTube
• Analytical and data-driven: track content beyond just impressions to engagement and impact
• Strong creative instincts: know what makes content work and when to create and launch new content
• Comfortable with ambiguity and a lean team: move fast, stay close to the work, and take responsibility for outcomes
• Strong cross-functional communication skills: present ideas clearly and concisely to both peers and executive leadership
• Naturally curious and hands-on: test new tools, experiment with workflows, and find ways to move faster and get more leverage from your time
• Low ego, high ownership, and motivated to win