Creative Brand Lead

About Latent

Latent Health is the leading pharmacy intelligence platform. We're an AI company changing healthcare from the inside. More patients get their medications faster. Pharmacy operations become economically sensible. Tasks that used to take days are completed in minutes. We're operational in 45+ health systems, including 50% of the top 20: Yale, Ochsner, Vanderbilt, UCSF, Mount Sinai. Over 2 million patients annually access medications faster due to Latent. Denials reduced by 30%, clinicians serve twice as many patients. At Ochsner, pharmacists process 96% more per FTE monthly. We've raised $80M from Spark Capital, Transformation Capital, McKesson Ventures, Conviction, General Catalyst, and Y Combinator. Our marketing team is AI-native, providing the latest models to all teams immediately, and running advanced AI workflows that enable a small team to ship at a scale unmatched by traditional companies.

The Role

We are developing a significant brand refresh. We need someone to take this new brand system from hand-off and integrate it into every aspect of Latent's touchpoints. This includes web, campaigns, social, events, video, decks, recruiting, and internal communications. The most crucial part: you will ensure every Latent asset is unmistakably Latent upon first glance. This role reports to the VP of Brand. The key responsibility: you will make the brand operate at the speed of the company using an AI creative workflow we've already established.

What You'll Own

• Scale the rebrand everywhere. Take the new brand system from agency hand-off into every team's daily work.
• Roll it across web, campaigns, social, events, video, decks, recruiting, and internal communications.
• Stand up the brand-asset library (templates, decks, components, files) any team can pull from.
• Teach teams how the brand works and why each rule exists.
• Direct creative on the campaigns that move the pipeline.
• Set the visual direction for product launches, brand campaigns, and demand generation campaigns.
• Partner with customer, growth, and product marketing teams to help launch truly memorable creative.
• Lead the website rebuild. Direct the rebuild of latenthealth.com on the new brand system.
• Partner with our agency, growth, and product marketing teams on how each page should look and feel.
• Stand up the visual language that makes every page feel like Latent end-to-end and scales.
• Build the social and ad engine. Design a system that scales ads and social by persona.
• Help with visual storytelling, partner spotlights, founder content, and more.
• Use our internal tools to help scale and test new ideas for creative that drives engagement.
• Direct flagship events and field marketing. Own the creative for our biggest events, webinars, and field marketing.
• Create high-conversion creative for demand generation, from email through booth design. Make Latent the most distinct presence on any conference floor.
• Build high-conversion creative for demand generation, from email through booth design. Make Latent the most distinct presence on any conference floor.
• Build scalable creative systems for our partner sales and customer experience teams to move fast and launch new creative independently without brand concerns.

How We Work

We're a small marketing team that uses AI to outperform larger teams. Speed and impact over team size. We work closely with growth, product marketing, sales, partner experience, and RevOps. We move fast and run a lot of experiments. This role is for someone who wants to rethink how creative gets made, not replicate the traditional agency playbook.

What Success Looks Like

• A brand system in active use across every team, not a deck on a shelf.
• Creative output that competitors and partners notice and copy.
• Video and web that move the pipeline, not just look good.
• Every campaign, every surface, every asset unmistakably Latent.

Who We Are Looking For

You've spent 8-10 years in brand, creative, or design leadership at high-growth B2B or consumer companies. You've taken at least one rebrand from launch into the daily work of a company. You direct web and campaign work, not just static design. You have an unusually high taste ceiling and a low tolerance for generic. You ship fast, often, and on-brand with a scale mindset. You're comfortable directing agencies, contractors, and in-house teams toward a single visual system. You already use AI tools to extend your creative output, and you're hungry to push that further. You believe brand is a system, not a vibe, and you're confident operating across strategy and execution.