Lead, Social Media Creative

Position Summary

The Social Creative Lead is a culturally fluent, social-first creative leader who lives natively on the internet and understands how brands earn attention in real time. With a strong command of short- and long-form video across priority channels including Instagram, TikTok, and YouTube, this role is responsible for elevating our in-house social creative—from concept through execution—by bringing sharp creative instincts, deep platform knowledge, and a clear point of view on what great social creative looks like today (and tomorrow).

Essential Duties and Responsibilities

• Set and elevate the creative bar for all in-house social content, ensuring work is platform-native, culturally relevant, and creatively ambitious.
• Champion a social-first creative approach, shaping how ideas are conceived, developed, and executed specifically for social platforms.
• Bring real-time trends, cultural signals, and audience insights into creative thinking and decision-making.
• Inspire fresh thinking and experimentation while maintaining a consistent, recognizable brand voice.
• Lead work through the full creative cycle—from ideation and concepting through execution, and launch.
• Apply strong project management skills to plan workflows, manage timelines, prioritize resources, and keep projects moving efficiently.
• Balance speed and quality, ensuring the team can respond to cultural moments while delivering polished, thoughtful creative.
• Partner closely with strategy, production, and cross-functional teams to align on goals and deliverables.
• Lead, motivate, and mentor a team of social creatives, fostering an environment of trust, collaboration, and creative growth.
• Create space for creative inspiration by keeping the team informed on trends, emerging formats, and best-in-class social work.
• Evaluate performance data and insights to identify opportunities to improve creative effectiveness.
• Stay ahead of platform updates, emerging formats, and competitive activity to keep our creative approach relevant and forward-thinking.
• Continuously refine processes and creative approaches to improve efficiency, consistency, and impact.
• Oversee, manage, and optimize production budgets for in-house social creative, ensuring resources are allocated efficiently while maintaining high creative standards.

Qualifications, Knowledge and Skills

• 2+ years of experience managing and mentoring creative teams, including leading projects that deliver high-quality work on time and against performance objectives.
• 3–4 years of experience in social media, creative, or content-focused roles.
• Demonstrated experience developing and executing social-first creative for major platforms with measurable impact (e.g., driving engagement, reach, shares, completion rates, or audience growth).
• Proven ability to translate cultural moments, trends, or insights into creative executions that outperform benchmarks or contribute to brand or business goals.
• Strong creative leadership skills with the ability to inspire, motivate, and guide teams toward high-quality, social-first creative output.
• Excellent project management and organizational skills, with the ability to lead work from concept through execution.
• Deep understanding of social platforms, formats, and audience behavior.
• Chronically online with sharp instincts for trends, culture, and emerging creative opportunities.
• Exceptional written and verbal communication skills with a strong grasp of tone, voice, and storytelling.
• Proven ability to craft clear, compelling, and inspiring creative briefs and PowerPoint decks, using storytelling to translate strategy, insights, and cultural context into powerful creative direction.
• Knowledge of social content creation and editing tools (e.g., native platform tools, mobile editing apps, short-form video software), with the ability to guide creative quality, provide directional feedback, and assess executional excellence—even if not hands-on day-to-day.
• Proficiency in Microsoft Suite (PowerPoint, Excel, Word), with a strong eye for layout, visual hierarchy, and creative storytelling within decks.