Creative Lead

About the role

The BetMGM Creative Lead will drive bold, visually striking creative across various channels, ensuring it aligns with strategic goals and maintains brand integrity.

Responsibilities

• Lead visual concept development for campaigns across TV, OOH, social, digital, CRM, and experiential activations.
• Own the art direction and creative development process from ideation through final execution.
• Collaborate with Copywriters, Creative Directors, and cross-functional teams to develop and present creative concepts.
• Contribute to the evolution of the brand’s visual identity and ensure visual consistency across all creative outputs.
• Present and articulate creative ideas clearly and confidently to stakeholders and partners.
• Stay updated on creative trends, pop culture, sports, and emerging technologies to inspire fresh, forward-thinking creative.
• Manage multiple projects simultaneously, maintaining high standards of craft and attention to detail.
• Develop and refine brand guidelines, design systems, and creative best practices.

Qualifications

• 4+ years of experience in art direction or senior design leadership roles, preferably at top agencies or within fast-paced, high-profile in-house creative teams.
• Exceptional portfolio showcasing a range of award-winning, strategically driven 360° campaigns across branding, advertising, and digital media.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); working knowledge of motion graphics, video editing, and Figma.
• Deep understanding of brand building, visual storytelling, typography, composition, and color theory.
• Strong strategic thinking with the ability to translate complex business goals into creative solutions.
• Excellent leadership and mentorship skills, with experience managing and developing creative talent.
• Experience with sports, entertainment, or lifestyle brands strongly preferred.

Benefits

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre-tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups