Creative Lead

About the role

Reporting to the Creative Director, our Creative Lead will run Remitly's integrated, 360° marketing creative for the Americas region. You will oversee the end-to-end development of bold creative concepts across diverse channels, including TV, OOH, paid digital and email. You are a recognized expert in your craft who will manage a small team of creatives, ensuring that all work is conceptually cohesive, impactful, and aligned with both brand and performance objectives. This is a leadership role that requires balancing high-level strategic thinking with an ability to refine creative processes and drive executional excellence in a fast-paced environment.

Responsibilities

• Lead and empower a team of art directors and copywriters, fostering a high-performance culture focused on brand awareness and customer acquisition.
• Drive the end-to-end creative strategy for 360° campaigns, ensuring all assets are insight-driven, on-brand, and optimized for channel-specific performance.
• Partner cross-functionally with Marketing, Product, and Project Management to innovate creative workflows and ensure briefs result in actionable, high-quality outcomes.
• Manage external agency partners, overseeing delivery to ensure work meets Remitly's quality standards and strategic intent.
• Scale creative output by implementing automation, streamlining team processes, and identifying opportunities to leverage emerging technologies.

Requirements

• 8+ years of experience in a creative leadership role within an in-house team or agency, with a focus on consumer-facing digital brands.
• 4+ years of people management experience, with a proven track record of coaching senior-level talent and managing team performance.
• Expertise in 360° campaign execution across TV, OOH, video, paid digital (TikTok, IG), email and landing pages.
• Demonstrate a high degree of ownership and initiative, proactively identifying strategic and creative opportunities.
• Demonstrated autonomy in managing large-scale initiatives and regional creative roadmaps with minimal senior oversight.
• Analytical proficiency to make data-informed creative decisions, utilizing A/B testing results to iterate on and improve creative performance.
• Strong stakeholder management skills, with the ability to influence executives and align cross-functional teams around a unified creative vision.
• The ability to thrive in ambiguity and rapidly evolving creative landscapes, leveraging emerging AI tools, data-informed decision-making, and innovative process optimization to scale high-quality creative impact efficiently without proportional team growth.

Qualifications

• Proven success in leading creative teams and driving successful campaigns.
• Experience in managing cross-functional teams and collaborating with stakeholders.
• Strong understanding of digital marketing trends and best practices.
• Ability to develop and execute creative strategies that align with business goals.
• Excellent communication and interpersonal skills.

Skills

• Strategic thinking and problem-solving skills.
• Strong project management and organizational skills.
• Experience with Adobe Creative Suite and other design software.
• Knowledge of digital marketing platforms and analytics tools.
• Ability to work effectively in a fast-paced, agile environment.

Benefits

• Flexible paid time off
• Health, dental, and vision + 401k plan with company matching
• Paid parental, medical, military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education and travel benefits