Creative Lead

Responsibilities

• Lead the development of integrated 360° campaigns across channels such as TV, OOH, paid digital, video, social, email, and landing pages
• Manage and coach a team of creative professionals, including art directors, copywriters, and designers
• Set creative direction and ensure campaigns are conceptually strong, cohesive, and aligned with business goals
• Collaborate with marketing, product, and project management partners to translate briefs into clear, effective creative execution
• Oversee external agency relationships and ensure deliverables meet quality and strategic standards
• Use testing and performance insights to refine creative and improve results over time
• Help improve creative workflows, streamline processes, and identify opportunities to scale output efficiently
• Support a high-performing team culture built on accountability, collaboration, and continuous improvement

Requirements

8+ years of experience in creative leadership within an agency or in-house environment

At least 4 years of people management experience, including performance coaching and team development

Strong background leading multi-channel marketing campaigns from concept through execution

Experience creating work for consumer-facing brands with complex messaging or products

Ability to balance strategic thinking with hands-on creative leadership

Comfort using data, testing results, and campaign performance insights to guide creative decisions

Strong stakeholder management and communication skills

Ability to thrive in a fast-paced, evolving environment and manage multiple priorities

Skills

• Experience in financial services, fintech, insurance, or another trust-based industry (preferred)
• Exposure to both agency and in-house creative environments (preferred)
• Experience improving creative operations or implementing more efficient workflows (preferred)
• Familiarity with emerging tools and technologies that support creative scalability (preferred)
• Portfolio featuring campaign case studies that show end-to-end thinking and cross-channel execution (preferred)