Social Content Creator

About Nanit: Nanit is moving families beyond overwhelm by transforming how parents understand their baby's early years. We combine advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125M in funding, we're building an entirely new category: predictive parenting intelligence. Here, your work directly impacts millions of families. Our team of scientists, engineers, and parents is small but mighty—we share a mission to make early childhood easier, healthier, and more connected. If you want to work on technology that genuinely matters, join us.

About the Role

Nanit is looking for a creative, trend-savvy content creator to help make us a must-follow brand for modern parents. You'll take the lead on real-time content creation, trend-driven storytelling, and platform innovation, turning insights and expert-backed guidance into engaging, high-impact social content. This role is built for someone who lives to create: someone who can shoot, edit, and post content that feels native to the platform, and who treats comments and DMs as raw material for the next great idea.

Responsibilities

• Create platform-native content (short-form video, photos, captions, simple graphics) using tools like iPhone, CapCut, Canva, or Figma, from ideating and scripting to filming and editing, with a strong on-camera presence that feels native, fun, and on-brand
• Identify trends, sounds, and cultural moments Nanit can jump on quickly, and turn them into content within hours, not days
• Draft captions and manage daily posting across Instagram, TikTok, YouTube, and LinkedIn, keeping brand voice consistent across channels
• Organize and maintain the content calendar and asset library
• Monitor comments and DMs daily, and turn the best of them into content: reply videos, comment round-ups, Q&A prompts, and other formats that make the community part of the story
• Mine community input for content ideas, spotting recurring questions, jokes, and moments worth building a post around
• Translate brand and PR initiatives (launches, giveaways, campaigns) into social-first content: the short-form video, native posts, and platform moments that make a bigger campaign feel native on social
• Turn performance data into sharper creative choices: which hooks, formats, and trends to double down on next

Requirements

• 3+ years of hands-on experience creating social content for a consumer-facing brand (in-house or agency), with a strong focus on short-form video and platform-native storytelling
• A creator first with social video editing skills and a knack for producing quick-turn content
• Deep platform fluency, especially Instagram and TikTok
• Sharp instincts for culture and trends, always ahead of what's next
• Sees comments and DMs as content opportunities, not just conversations to manage
• Understands the perspective of the modern parent
• A fast, proactive idea generator who loves experimenting
• Can take a campaign brief and see the social-first version of it
• Familiarity with tools like Dash Social or similar publishing/analytics platforms
• Experience in parenting, wellness, or consumer tech a plus

Schedule

This is a hybrid role that will require prospective candidates to be in our NYC office 2 days per week.

Pay

Salary Range: $75,000 to $90,000 plus equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.