Social Content Creator

About Dotted Line: Dotted Line is an award-winning, strategically inspired creative agency focused on three core areas: brand, creative, and media. Our growing roster of national and regional clients share one thing in common: each is a highly ambitious company looking to drive sustainable growth. To support their goals, we hire top performers across creative, advertising, and communications. Recognized as a top place to work in Virginia, Dotted Line is a values-led organization driven by our commitment to our clients, the work, and one another. Our team loves working here because of our clear vision, strong culture, collaborative process, and transparent communication. Visit us at www.dottedline.agency to learn more.

About the role

This is an Associate-level role reporting to the Executive Creative Director. You’ll work in tandem with the Social Media Supervisor and closely across creative, social, strategy, and account teams. You’ll be part of the conversation early, helping shape what social can be and then figuring out how to make it real. The mission is simple: help Dotted Line make more social-first work worth noticing while expanding what we can shoot, edit, animate, and produce in-house.

What success looks like: In your first 90 days you’ll know the lay of the land, independently make client‑ready social content from idea through shoot, edit, and finish, build real working chemistry with the ECD, Social Media Supervisor, and cross‑functional teams, and start spotting opportunities to move faster and make smarter work. Ongoing you’ll consistently make platform‑native social work, expand Dotted Line’s in‑house capabilities, bring proactive ideas informed by performance, and earn trust to turn ideas into real output without excessive overhead.

Responsibilities

• Take ideas from concept through capture, edit, and finish across Reels, TikToks, Shorts, Stories, and whatever the internet invents next.
• Shoot, edit, and add type, motion, sound, and visual treatments that make the work better.
• Create content that feels native to the platform, not like campaign leftovers chopped into 9:16.
• Bring ideas before someone asks for them.
• Spot trends, sounds, formats, memes, and corners of culture worth exploring.
• Help develop recurring series, formats, and experiments for Dotted Line and our clients.
• Bring a social‑first point of view into broader campaign work.
• Partner with the ECD and Social Media Supervisor while working closely with creative, strategy, account, and social teams.
• Know when to push a client somewhere more interesting and when the brief is telling you something worth hearing.
• Pay attention to what people watch, skip, share, save, and talk about, then use those lessons to make the next piece better.

Requirements

• Around 2–5 years of professional experience creating social content, video, motion, digital creative, or a useful combination.
• Portfolio or reel that includes work made for real clients, brands, or organizations, not only personal channels or projects.
• Experience taking an idea from concept into actual content; you’ve made the thing, not just been in