Social Content Creator

About the role

The Social Content Designer helps bring the Arkansas Museum of Fine Arts brand to life through audience-focused designs for social platforms and various projects. Working from concept through execution, this role creates on-brand social media content, writes compelling captions, moderates social platform engagement, and stays current on platform trends. The Social Content Designer also develops audience-facing materials across digital and print formats. As a highly collaborative role, the Social Content Designer works with the Chief Communications Officer, Creative Director, Communications Director, Designer, and additional department members to steward AMFA’s brand presence.

Responsibilities

• Arrive on time and ready to work, as scheduled.
• Maintain an accurate record of time worked using web-based time and attendance system.
• Work occasional mandatory overtime, as necessary.
• Work in a professional and cooperative manner with other AMFA associates and employees.
• Maintain a professional, neat, clean, well-groomed appearance.
• Assist with other duties as assigned.
• Design and produce platform-appropriate content, including graphics and other digital assets.
• Capable of basic videography and editing for social platforms.
• Write and edit captions in AMFA’s voice, adapting messaging for different platforms and audiences.
• Schedule content across all social platforms based on the social content calendar.
• Monitor platform trends to identify relevant opportunities for AMFA.
• Moderate community chats by responding to comments and messages, applying moderation guidelines, and escalating sensitive matters when appropriate.
• Review content performance and use audience insights to strengthen future creative work.
• Maintain monthly analytics report.
• Design audience-facing materials across digital and print formats while maintaining AMFA’s visual identity and brand standards.
• Adapt, organize, and resize creative assets for various platforms, placements, and audiences.
• Prepare accurate, production-ready files and coordinate revisions, approvals, and delivery.
• Collaborate with the Creative Director and Designer to ensure consistency and quality across projects.

Qualifications

• Bachelor’s degree or equivalent experience
• 3-5 years of design experience
• Social media experience is required