Social Commerce Manager, TikTok Shop Ops

Key Responsibilities

• Execute Social Commerce Campaigns: Own day-to-day execution across the TikTok Shop backend, including campaign setup, shop management and monitoring, product setup, sampling workflows in-system, content tracking, and GMV delivery.
• Drive Creator & Affiliate Operations: Manage creator outreach and communication, maintain ongoing creator relationships, and coordinate affiliate and paid collaboration programs from sourcing, briefing through posting.
• Analyze Performance & Optimize: Track key metrics (GMV, traffic, conversion, CTR, CTOR, content volume, etc.), conduct funnel analysis, and surface insights to improve performance.
• Support Brand Growth Initiatives: Executing assortment launches, promotions, pricing updates, and campaign registrations in close collaboration with the Brand Lead.
• Cross-Functional Coordination: Work with ads, creative, operations, and external partners to ensure smooth execution and alignment across initiatives.
• Own Reporting & Documentation: Maintain accurate performance reporting, trackers, and internal documentation; support weekly and monthly reporting for internal teams and brand partners.
• Maintain Operational Excellence: Help monitor inventory status, shop health, product listings, and campaign readiness; proactively flag risks or issues.
• Manage & Guide VAs: Oversee VA execution related to creator communication, sample management, data entry, and operational support; ensure accuracy and timeliness.

Qualifications

• Relevant Experience: 1–3+ years of experience in social commerce, affiliate marketing, influencer marketing, e-commerce operations, or digital marketing (level based on scope and ownership).
• Platform Familiarity: Hands-on experience with TikTok Shop strongly preferred; experience with other platforms (Amazon, Shopify, DTC, marketplaces) is a plus.
• Strong Analytical Skills: Comfortable working with performance data, spreadsheets, and dashboards; able to translate data into actionable insights.
• Operational Rigor: Highly organized with strong attention to detail; able to manage multiple brands, campaigns, and timelines simultaneously.
• Creator Ecosystem Knowledge: Understanding of creator workflows, affiliate mechanics, and content-driven commerce dynamics.
• Clear Communicator: Strong written and verbal communication skills; able to coordinate effectively with internal teams, creators, and brand partners.
• Execution-Oriented Mindset: Proactive, resourceful, and comfortable operating in a fast-paced, evolving environment.
• Growth Mentality: Willingness to learn across both analytical/operational and creative/creator-facing workstreams as business needs evolve.