TikTok Shop Senior Manager/ Social Commerce

About the Role

You will own and scale Alleyoop's TikTok Shop affiliate growth engine. Your responsibility is to turn affiliate content into a predictable, scalable, and profitable revenue system. You will report directly to the Founder and are expected to operate with a high level of ownership and autonomy.

Key Responsibilities

• Own the TikTok Shop Revenue Engine: Lead affiliate TikTok Shop GMV with direct accountability for topline growth and profitability. Own the numbers, understand what is driving them, and know exactly what needs to happen next to accelerate growth.
• Build and Scale the Affiliate System: Build a large, active creator network capable of producing content at significant volume. Own creator recruitment and outreach, seeding and onboarding, creator activation, content output, creator KPIs, retention, commission and incentive structures, winning concept distribution, and remake velocity. The goal is building a creator network that consistently produces content, views, and GMV.
• Scale Winning Content: When a creator finds a winning hook, angle, or format, move quickly. Build the system that identifies winners, distributes them across creators, tests new variations, and extracts as much GMV as possible from each concept. A winner should never stay isolated to one creator.
• Own Product and SKU Strategy: Understand which products have the strongest TikTok Shop potential and build creator strategy around them. Identify breakout SKUs, build product-specific creator pushes, test different positioning and use cases, develop launch strategies for new products, and double down aggressively when products begin converting.
• Close the Paid Media Loop: TikTok Shop should also function as a creative testing engine for the broader business. Identify winning affiliate hooks, angles, concepts, and creatives, then package those learnings for Meta, Google/YouTube, and other paid channels. The goal is for learnings from TikTok to compound across the entire media mix.
• Analyze, Forecast & Report: Own daily and weekly performance reporting across the channel. Turn data into clear actions for leadership, inventory planning, product launches, and creator strategy.
• Own the Social Commerce Calendar: Build weekly, monthly, and seasonal plans around product launches, creator pushes, TikTok Shop promotions, platform events, seasonal moments, viral opportunities, and affiliate incentives.
• Build Platform Relationships: Work directly with TikTok and other social commerce partners to unlock new programs, promotional opportunities, affiliate initiatives, and platform support.
• Cross-Functional Execution: Work closely with ecommerce, creative, paid media, influencer, product, planning, and operations. This is an operator role where you will be expected to identify opportunities and move quickly to execute them.

Key Metrics

You will directly own and report on:

• Affiliate TikTok Shop GMV, overall and by SKU
• Organic affiliate views across TikTok, Instagram, and YouTube
• Number of active creators
• Videos per active creator
• GMV per active creator
• Cost per video
• Cost per view
• Creator activation rate
• Creator retention rate
• Winning concepts identified
• Remake rate and winner replication
• GMV generated from replicated concepts
• Overall affiliate profitability

Ideal Candidate

• Proven experience scaling TikTok Shop, social commerce, or affiliate-driven revenue
• Deep understanding of TikTok creators and what actually converts
• Strong content instincts paired with analytical thinking
• Has managed meaningful GMV, not just creator relationships
• Understands creator recruitment, activation, retention, and incentives
• Can build scalable systems instead of relying on one-off wins
• Strong operator who is comfortable owning aggressive targets
• Experience managing teams, VAs, agencies, or large creator networks
• Strong interpersonal skills with creators and platform partners
• Extremely proactive and comfortable moving quickly
• High ownership mentality

What Success Looks Like

• Affiliate TikTok Shop GMV grows consistently month over month
• A large and growing base of active creators posts every week
• Winning concepts are identified and replicated quickly
• Creators remain active and engaged with Alleyoop
• Creator content volume scales without costs scaling disproportionately
• Clear visibility exists across creator, content, product, and GMV performance
• New product launches quickly generate meaningful creator adoption
• Affiliate content consistently feeds winning creative into paid media
• TikTok Shop becomes a predictable and increasingly significant revenue channel

Why Alleyoop

• Direct access to the Founder and real decision-making authority
• Own a major revenue channel with measurable impact
• Build Alleyoop's affiliate and TikTok Shop infrastructure from the ground up
• Work with a brand and product portfolio built for social commerce
• High autonomy and fast execution
• Significant performance-based upside as the channel scales

This is not a role for someone who wants to simply manage an existing affiliate program. We're looking for someone who wants to build the machine.