TikTok Shop Manager / Social Commerce

About the Role

You will own and scale Alleyoop’s TikTok Shop affiliate growth engine. Your responsibility is to turn affiliate content into a predictable, scalable, and profitable revenue system. You are directly accountable for:

• Affiliate TikTok Shop GMV
• Organic views generated by affiliate content across TikTok, Instagram, and YouTube
• Cost efficiency across creator retainers, CPMs, commissions, and payouts
• Creator recruitment, activation, retention, and output
• Scaling winning content across the affiliate network

You do not own Alleyoop’s brand account content. You own the affiliate ecosystem and its ability to generate revenue, distribution, and a consistent pipeline of proven creative for paid channels. You will report directly to the Founder and are expected to operate with a high level of ownership and autonomy.

Responsibilities

• Own the TikTok Shop Revenue Engine
  • Lead affiliate TikTok Shop GMV with direct accountability for topline growth and profitability.
  • Own the numbers, understand what is driving them, and know exactly what needs to happen next to accelerate growth.
• Build and Scale the Affiliate System
  • Build a large, active creator network capable of producing content at significant volume.
  • Own creator recruitment and outreach, seeding and onboarding, creator activation, content output, creator KPIs, retention, commission and incentive structures, winning concept distribution, and remake velocity.
  • The goal is building a creator network that consistently produces content, views, and GMV.
• Scale Winning Content
  • When a creator finds a winning hook, angle, or format, move quickly.
  • Build the system that identifies winners, distributes them across creators, tests new variations, and extracts as much GMV as possible from each concept.
• Own Product and SKU Strategy
  • Understand which products have the strongest TikTok Shop potential and build creator strategy around them.
  • Identify breakout SKUs, build product-specific creator pushes, test different positioning and use cases, and develop launch strategies for new products.
  • Double down aggressively when products begin converting.
• Close the Paid Media Loop
  • TikTok Shop should function as a creative testing engine for the broader business.
  • Identify winning affiliate hooks, angles, concepts, and creatives, then package those learnings for Meta, Google/YouTube, and other paid channels.
  • The goal is for learnings from TikTok to compound across the entire media mix.
• Analyze, Forecast & Report
  • Own daily and weekly performance reporting across the channel.
  • Have clear visibility into GMV by SKU, GMV by creator, content volume, organic views, creator productivity, cost per video, cost per view, creator retention, winning concepts, remake velocity, and emerging products and creators.
  • Turn data into clear actions for leadership, inventory planning, product launches, and creator strategy.
• Own the Social Commerce Calendar
  • Build weekly, monthly, and seasonal plans around product launches, creator pushes, TikTok Shop promotions, platform events, seasonal moments, viral opportunities, and affiliate incentives.
• Build Platform Relationships
  • Work directly with TikTok and other social commerce partners to unlock new programs, promotional opportunities, affiliate initiatives, and platform support.
• Cross-Functional Execution
  • Work closely with ecommerce, creative, paid media, influencer, product, planning, and operations.
  • Identify opportunities and move quickly to execute them.

Key Metrics

You will directly own and report on:

• Affiliate TikTok Shop GMV, overall and by SKU
• Organic affiliate views across TikTok, Instagram, and YouTube
• Number of active creators
• Videos per active creator
• GMV per active creator
• Cost per video
• Cost per view
• Creator activation rate
• Creator retention rate
• Winning concepts identified
• Remake rate and winner replication
• GMV generated from replicated concepts
• Overall affiliate profitability

Qualifications

• Proven experience scaling TikTok Shop, social commerce, or affiliate-driven revenue
• Deep understanding of TikTok creators and what actually converts
• Strong content instincts paired with analytical thinking
• Has managed meaningful GMV, not just creator relationships
• Understands creator recruitment, activation, retention, and incentives
• Can build scalable systems instead of relying on one-off wins
• Strong operator who is comfortable owning aggressive targets
• Experience managing teams, VAs, agencies, or large creator networks
• Strong interpersonal skills with creators and platform partners
• Extremely proactive and comfortable moving quickly
• High ownership mentality

Benefits

• Direct access to the Founder and real decision-making authority
• Own a major revenue channel with measurable impact
• Build Alleyoop’s affiliate and TikTok Shop infrastructure from the ground up
• Work with a brand and product portfolio built for social commerce
• High autonomy and fast execution
• Significant performance-based upside as the channel scales