Social and Influencer Marketing Lead

Responsibilities

• Strategy & Brand Voice
  • Define and evolve Blueair's global social strategy, brand voice, and content pillars across all owned platforms.
  • Manage the channel roadmap and content calendar across product launches, campaigns, and cultural moments.
  • Develop repeatable content series and formats that drive recognition and deepen audience connection over time.
  • Support social's role in search-driven discovery across YouTube, TikTok search, and the other surfaces where consumers research the category.
  • Develop guidelines and toolkits that enable regional teams to adapt global strategy while maintaining brand consistency.
  • Partner across brand, PR, creative, product marketing, and DTC to keep social fully integrated into the marketing ecosystem.
  • Jump in on cross-functional projects and evolving priorities, taking on new tasks as they arise to support the brand's growth and success.
• Content & Creative Direction
  • Set creative direction and develop briefs that translate brand strategy into distinctive, platform-native content.
  • Partner with creative and brand on content shoots and video production, shaping the work from concept through final cut.
  • Lead real-time and reactive content, keeping Blueair present in cultural conversations while they're still happening.
  • Review and approve high-visibility content to protect brand voice and creative quality.
  • Manage the review path for product efficacy, air quality, and sustainability claims in social content, routing work through legal and regulatory review before it publishes.
• Influencer & Creator Marketing
  • Lead Blueair's influencer program end to end, from tiering and casting criteria through execution and measurement.
  • Source, vet, select, and contract creators, managing relationships from outreach through wrap.
  • Set the creator vetting and brand safety standard, and maintain the master creator database that keeps influencer, affiliate, and UGC partners visible in one place.
  • Brief creators and approve content before it goes live, protecting brand voice, claims accuracy, and disclosure compliance.
  • Manage product seeding and gifting strategy, determining which creators receive what and when.
  • Manage usage rights and licensing terms on influencer assets, tracking windows, territory, exclusivity, and renewals so no asset runs past its term.
  • Define influencer KPIs and reporting that connect creator activity to awareness, engagement, and conversion.
  • Support the Head of Brand on celebrity and athlete roster partnerships, which the Head of Brand owns end to end, leading social execution and platform-native content across those deals.
  • Coordinate with the Affiliate & UGC Manager, who owns affiliate and UGC end to end, aligning on creator overlap, timing, and content so influencer, affiliate, and UGC complement rather than compete.
• Performance & Insights
  • Establish channel KPIs and reporting frameworks, translating performance into clear strategic decisions.
  • Own the monthly and quarterly social readout to the CMO and senior leadership, connecting channel performance to brand health measures.
  • Lead competitive benchmarking and audience insights to inform strategy and surface new opportunities.
  • Treat organic social as distinct from paid, building community and brand equity that drive business outcomes in their own right.
• Team, Tools & Budget
  • Manage the Associate Manager, Social Media & Content as a direct report, owning goal setting, feedback, performance, and development.
  • Set priorities and ways of working across a five-person social team spanning content, community, influencer, affiliate, and creator commerce.
  • Help oversee social content, community management, and platform budgets, allocating resources across channels, partnerships, and production.
  • Help manage the social tool stack, including Dash Hudson, with day-to-day administration supported by the Associate Manager, and support platform seats, renewals, and vendor relationships.

Requirements

• Must Haves:
  • 6 to 8 years in social media and influencer marketing, with experience leading a brand's presence across platforms.
  • Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
  • Experience managing or mentoring others, whether that's a direct report, freelancers, or a cross-functional team.
  • Strong current fluency across Instagram, TikTok, TikTok Shop, YouTube, and emerging channels, with a clear point of view on what performs on each and why.
  • Ability to translate brand strategy into distinctive, culturally relevant content that earns attention.
  • Experience building or scaling influencer or creator programs, from casting and briefing through measurement, including an eye toward long-term creator relationships rather than one-off activations.
  • Comfortable defining KPIs and turning performance data into clear strategic calls.
  • Working knowledge of AI tools across content ideation, production, and workflow, with a sense of where they help and where they don't.
  • Comfort working in a small, entrepreneurial environment where agility and hands-on execution are key.
• Nice to Haves:
  • Experience in wellness, health, or another purpose-driven consumer brand.
  • Experience building or scaling recurring content series or formats.
  • Experience navigating regulated claims or legal review in a consumer or health-adjacent category.
  • Working fluency in creative tools such as Adobe Creative Suite, CapCut, or Canva.

Pay

The base salary pay range for this position is $120,000 - $140,000 per year.

Benefits

• Health insurance (medical, dental and vision)
• 401K with company match
• Paid vacation and holidays
• Parental leave
• Sick leave
• Access to numerous additional perks and benefits

Company Information

Blueair is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.