Jobs · OTHR

Influencer Marketing Lead, Technology

Ladders · United States · 1 mo ago
RemoteRemoteOTHR$150k–$200k/yrFull-time
For our client, we are seeking a Influencer Marketing Lead, Technology to join the team of a leader in the Enterprise Technology space. This role will own the development of a creator-led growth channel from the ground up, with a focus on building authentic partnerships that expand awareness and drive adoption. The position will partner closely with product, growth, and marketing teams to align creator activity with launches, strategic moments, and broader brand objectives. It is a highly collaborative role that blends strategy, relationship management, and program execution in a fast-moving environment. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $150,000 – $200,000 annually Responsibilities Build and lead the creator ecosystem from scratch to establish it as a key growth channel. Identify and develop relationships with creators that authentically align with the brand and product. Leverage insights on emerging voices and cultural trends to strengthen the company’s online presence. Develop authentic partnerships with creators across major platforms such as YouTube, TikTok, and Instagram. Collaborate with creators to craft content that resonates with their audience while maximizing engagement. Connect creator initiatives with product launches and strategic moments involving product, growth, and marketing teams. Create and refine a scalable creator program for sustainable partnership growth. Continuously measure, learn from, and improve creator partnerships to drive awareness and adoption. Qualifications 5-7 years of experience in influencer marketing, creator partnerships, or UGC program management in tech or startup environments. Thorough knowledge of the creator ecosystem, including platforms, deals, vetting, and performance metrics. Experience managing multiple creator relationships simultaneously rather than only a few high-profile names. Strong operational skills to close partnerships efficiently with minimal support. Adept at identifying unconventional creator fits that resonate with a product’s target audience. Ability to thrive in ambiguous situations and build unstructured programs. Excellent written and verbal communication skills for crafting briefings and performance summaries. Bonus: Experience in a B2B SaaS or AI-focused company simplifying complex products. Benefits Company RSUs included as part of the compensation package. Fast-paced and collaborative work environment allowing for creative problem-solving. Opportunity to work on an AI-powered platform that simplifies software creation. Startup-like atmosphere within an established company. Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.

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